Australia faces digital transformation & skills challenge
The upcoming 2025 federal election in Australia has brought digital transformation and workforce readiness to the forefront of political and economic discourse. Experts from HP, Brad Pulford and Brett Salakas, have emphasised the critical need for Australia to embrace technological advancements and reform its educational framework to ensure future growth and competitiveness.
Brad Pulford, the Managing Director of HP Australia and New Zealand, elaborates on the challenges and opportunities presented by digital transformation. Speaking on the issues faced by Australian businesses, particularly small and medium enterprises (SMEs), he stresses that adopting AI, automation, and hybrid work solutions is crucial for maintaining global competitiveness. Pulford underscores that government support in building digital-first infrastructure and enhancing cybersecurity is vital to facilitate this transition.
Pulford says, "For Australian businesses—especially SMBs—embracing AI, automation, and hybrid work solutions isn't a luxury; it's a necessity." He continues by asserting that policy settings play a pivotal role in enabling businesses to improve productivity and competitiveness on a global scale. Furthermore, he highlights the importance of adopting responsible AI practices to ensure inclusive growth.
Sustainability is another vital aspect of Australia's tech future. Pulford advocates for policies that incentivise sustainable technology adoption, which can help businesses achieve net-zero targets while enhancing energy efficiency and promoting circular economy practices. He suggests that "Technology can be a force for good—enabling energy-efficient operations, reducing e-waste, and promoting circular economy initiatives."
On the educational front, Brett Salakas, HP's Education Ambassador, has drawn attention to Australia's skills shortage, which is impacting critical sectors, including AI, digital technologies, healthcare, and construction. With 33% of occupation areas facing shortages, Salakas stresses the urgent need for educational reform to address the skills gap.
Salakas points out that the rapid evolution of the workforce necessitates a shift from traditional knowledge transfer to equipping individuals with skills aligned with modern technological demands. "At HP, we see education as more than just knowledge transfer—it's about equipping individuals with the skills to navigate a workforce that is rapidly evolving," he remarks.
He further emphasises the role of collaborative efforts across government, industry, and education sectors in bridging the skills gap. Initiatives like HP LIFE, which aim to build essential skills among students and educators, are steps toward meeting this challenge. However, Salakas notes that a coordinated nationwide response is required to effectively future-proof Australia's workforce.
The insights from HP's executives highlight the dual challenge of digital transformation and workforce preparation as significant factors in the forthcoming federal election. As the nation debates these pivotal issues, the decisions made in the coming months will have a far-reaching impact on Australia's global standing in the digital economy.
