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Australian Open 2024 serves up AI experiences with Infosys
Tue, 26th Mar 2024

The 2024 Australian Open (AO) is taking a gigantic leap into the world of artificial intelligence (AI), in collaboration with Infosys, a global leader in next-generation digital services and consulting. The partnership aims to push the boundaries of innovation and create a memorable, AI-infused AO experience to benefit fans, players, media, and the next generation of Australian leaders.

Generative AI technologies take centre court at this year's tournament with the introduction of new engagement platforms. The focus of the AI initiative is to improve fan engagement, player performance, and digital content creation, thereby accelerating Tennis Australia’s AI trajectory. Infosys Topaz plays a crucial role in the journey, contributing the large language models and cognitive core necessary to evolve the AO experience. From graffiti-inspired AI art displays and virtual reality (VR) experiences to predictive game challenges and dynamic match data analysis, AI thrusts the AO Grand Slam experience into a new dimension.

The AO 2024 Bracket Challenge vs AI puts fans head-to-head with artificial intelligence in predicting game results. In another AI-centric initiative, match story visual cards narrate the progression of a match to fans, incorporating AI Match Bytes, and the Win Predictor tracks the on-court probability of victory for fans experiencing the Infosys Match Centre, thereby boosting fan engagement.

Fans visiting the AO 2024 can immerse themselves further in this generative AI future with a series of graffiti-inspired portraits made by Infosys Topaz and AR selfies with tennis stars like Iga Swiatek and Rafael Nadal. They can even face off against Nadal in a VR tennis match-up at the Fan Zone, and then take home unique giveaways inspired by Nadal's graffiti portraits.

Meanwhile, Infosys and Tennis Australia are placing strong emphasis on building future leaders in AI by extending digital skilling platforms to year 10 and 11 students in Melbourne, regional Victoria, and New South Wales. This initiative uses Infosys Springboard to provide curated learning opportunities, allowing students to gain insights into Tennis Australia's AI-powered future.

The Magic of AI extends off-court as well, assisting players and coaches to unlock game-winning insights and strategies. For the media team, 'AI Shot of the Day' streamlines the selection process by efficiently churning out highlights from each day's play with social media-ready clips, eliminating the need for manual footage review.

Craig Tiley, CEO of Tennis Australia and AO Tournament Director, reaffirms this sentiment, saying, "For the past six years, Infosys has helped Tennis Australia to raise the bar and serve up new experiences for fans using digital technologies. We’re excited to see the leaps being made with AI at AO 2024."

Andrew Groth, Executive Vice President Asia Pacific, Infosys, stated, "Our association with AO has enabled us to push the boundaries of innovation across key digital and physical touchpoints, to create experiences that inform and engage as much as they entertain. This year, we are leveraging Infosys Topaz to bring a host of AI-first experiences to serve players, fans, and the media, and shape the future of the game."