Australian startup scores analytics contract for Workplace by Facebook

An Australian startup has scored a deal with Facebook to be the first global platform to offer analytics through Workplace by Facebook.

SWOOP Analytics is a Workplace by Facebook technology partner, which means it can offer analytics for businesses that want to boost collaboration between employers and employees.

Workplace, a communications platform that 'helps organisations get more done', has a number of clients across Australia and New Zealand, including Countdown, Burger Fuel, the nbn and Telnet.

Swoop will provide analysis of how effective a specific organisation's communication skills are, as well as connectivity, relationships and social capital.

It works by delivering more than 30 pre-configured indicators that help employees become better collaborators. The company originally delivered analytics to Yammer users, but now the company is bringing those analytics to Facebook.

"Workplace helps organisations break down traditional business hierarchies, improve staff engagement and boost connectivity and collaboration. Using SWOOP gives companies the ability to analyse the effectiveness of their communication and gives guidance to employees on how to be better collaborators in the workplace," explains SWOOP Analytics Chief Executive Cai Kjaer.

He believes that the analytics will help organisations use Facebook in better ways as information sharing, innovation and problem solving are trackable. It could potentially provide a greater return on investment for organisations.

Swoop analytics have been developed with input from ethics specialists to consider privacy. Academia will also research how Enterprise Social Network impacts organisational performance.

The company is also looking to roll out the analytics platform on Workplace by Facebook with multinational companies.

Swoop was launched in 2014 and is based in Sydney. It also has offices in London and Seattle.