The company has made two key additions to its Australian Business Solutions Group team.
Kevin Dyson joins as Australia and New Zealand regional director and Greg Ryan as regional sales director.
Both are experienced channel and enterprise technology leaders who have driven growth at large global cybersecurity and technology companies.
"Kevin and Greg are seasoned professionals who understand the Australian and New Zealand markets, the unique challenges organisations in the region face, and how to position Bitdefender's business security solutions to meet their needs and increase cyber resilience," Bitdefender Business Solutions Group president and general manager Steve Kelley says.
"I'm confident they will continue to build our reputation as one of the world's most trusted cybersecurity companies while expanding the range of enterprises and organisations benefiting from our innovations in threat prevention, detection and response technologies."
Dyson brings decades of enterprise sales experience with leadership positions at technology and cybersecurity companies, including Nokia Corporation, Check Point Software Technologies, and Fortinet.
Ryan also has deep experience in the technology and cybersecurity industries and has held sales and marketing leadership roles at IBM and Telstra, as well as strategic sales roles at FireEye (now Trellix), Wipro Limited and Cloudstaff.
According to Ryan, mid-sized organisations are a key focus area for selling Bitdefender in the ANZ region.
"Bitdefender managed detection and response (MDR) offering is one of the best on the market and tailored for mid-sized organisations, such as those in the education, healthcare, local government and fintech/financial services markets who often have limited on-site security resources," Ryan says.
"Globally, we have seen growing adoption of Bitdefender MDR in these verticals and believe that we can replicate this success here as well.
"I'm excited to join Bitdefender and help solve critical cybersecurity challenges ANZ businesses continue to face."