Fast-growth retail/advertising tech company, BlueZoo, known for tracking and measuring impressions for in-store digital advertising, has announced its delivery of impressions measurement software for the global deployment of BrightSign's new Series-5 digital media players. This technology aids retailers by providing equitable and transparent ad space pricing, providing new revenue streams that serve to offset high real estate costs.
Through their innovative solution, metrics such as audience reach, dwell times, unique visitors, repeat visitors and related analytics that incorporate Point of Sale (POS) data for conversion rates can be obtained. This low-cost, low-maintenance, and highly scalable system can manage tens of thousands of displays in a single network while offering highly personalised real-time reporting from the company’s cloud-based system.
Incorporating BlueZoo's technology into software form enables BrightSign to provide in-store digital signage that includes highly accurate measurement of audience reach, dwell time, and related analytics in real time. This avoids the need for retailers to purchase, install, and maintain multiple hardware sensors throughout each location, resulting in a more cost-effective and scalable solution that supports their in-store Retail Media Networks.
Steve Durkee, CEO of BrightSign, explained, “Our retail customers are looking to measure their in-store signage activity, both to count digital signage impressions and maximise the overall customer experience.”
"The precision with which the BlueZoo solution measures audiences of digital signage throughout Retail Media Networks brings new levels of accuracy and transparency to pricing in-store advertising," says Claude Sabourin, director of Business Development at SCHOT, a value-added distributor of both BrightSign and BlueZoo solutions in South-East Asia.
Fusing BlueZoo's reach and frequency measurements with POS data offers insightful understanding into the impact of signage on the overall shopper experience. BlueZoo's latest Winter 2024 software release enables the management of large constellations of sensors from the cloud. The innovative solution has been designed to simplify complex customised reports, delivery of which is automated by email every day, week, month, or quarter to their own customers, partners, and employees.
Bill Evans, CEO of BlueZoo, states, “BrightSign’s commitment to innovation and customer value makes them a perfect partner for BlueZoo. Deploying BlueZoo software on BrightSign hardware hugely simplifies overall deployment by delivering a solution without additional hardware, or the need for additional connections to power or internet backhaul. BrightSign’s newest Series-5 players will strengthen their leadership of the retail media networks market as growth continues to accelerate."
BlueZoo's support for BrightSign Series-5 media players is currently in beta test. The software is expected to be generally available in Q2 2024. Users of Series-5 media players are welcome to join the early access program by contacting BlueZoo.