Cambium Networks appoints Mary Peterson as SVP & CMO
Cambium Networks has appointed Mary Peterson as its new senior vice president and chief marketing officer.
Peterson was formerly vice president of global marketing for Ruckus Networks. She will be responsible for maintaining Cambium Networks' leadership position in Fixed Wireless Broadband (FWB) while building a challenger brand in the enterprise wireless segment. She is chartered with building an integrated marketing strategy that advances Cambium Networks' global strategy of strengthening its market recognition and accelerating growth.
Peterson will report to Cambium Networks CEO Atul Bhatnagar.
"Mary has successfully led global marketing teams and understands how to effectively engage customers and partners in conversations about the rapidly evolving edge of the network," says Bhatnagar.
"She brings a strong record of aligning sales and marketing strategies which is invaluable as the lines blur between the traditional sales motions and digital marketing. I'm excited to have her as part of the team as we extend our leadership position in Fixed Wireless Broadband, into end-to-end wireless fabric platforms that perform under the most demanding conditions."
Peterson is described as a sales focused technology marketing executive with more than 20 years of experience developing global marketing teams that have successfully grown brand awareness, audience engagement and achieved scale with channel partners.
Previously at Ruckus Networks, Peterson led the marketing digital transformation and development of a demand generation engine as well as managed field and partner marketing, event marketing and social and influencer communications. Her Silicon Valley based marketing career also includes a range of marketing roles in HP Enterprise and Compaq Computer.
"I'm proud to join Cambium Networks; we're laser focused on strengthening wireless connections between people, places and things," says Peterson.
"We have some of the best radio engineers in the industry and are poised to be a leader in the convergence of the wireless Wide Area Network (WAN) and Local Area Network (LAN), delivered as a combined service by our partner community."
Cambium Networks is a global provider of wireless networking solutions. It is headquartered in the United States and has offices in India and the United Kingdom.