CASE STUDY: The digital transformation journeys of leading AU companies

'Digital transformation' is undoubtedly one of the most used catchphrases within IT circles in recent years.

A plethora of new technologies and services are being unleashed at a seemingly ever-increasing rate, ensuring it will remain one of the most coined expressions for the foreseeable future too.

Interactive says this digital era of transformation has enabled a new breed of startup companies who are seeking to not just create new business models, but to totally disrupt existing ones as well.

The result? Traditional organisations are now facing immense challenges within these disrupted markets, with many being forced to fundamentally transform their own operations to compete on this new playing field.

A recent comprehensive study from Interactive brought together thought leaders from across the Australian business landscape to discuss the challenges of digital transformation, along with the barriers to its execution and their strategies for overcoming these barriers.

The case study report includes:

• Start-up participants like AirTasker and Sendle as well as more established brands like Flight Centre and those under the L'Oréal Australia umbrella
• Descriptions of how they approached the need for digital transformation
• Exclusive insights into how they tackled digital transformation and the end results their commitments have made