Chief product officer Tanya Hyams-Young takes over as CEO of SourseAI as the founding team turns its focus to European expansion.

Hyams-Young, who was a founding team member of SourseAI when it was incubated within and ultimately spun out of, Australian telco OVO Mobile in 2019, will lead the company as it expands globally.

"Being part of SourseAI's evolution from an idea into a next generation decision intelligence platform that now plays a role in transforming our customers analytics and MarTech stack has been incredible," Hyams-Young says.

"It has been a privilege to work with such a credentialed team of data scientists and engineers to conceive, design and build a platform that offers such immense value."

Hyams-Young says executives want and need to scale data-driven decision-making in their businesses to create a competitive advantage.

"SourseAI delivers this, in a way that avoids the daunting task of hiring 5-10 engineers and data scientists, and in a way that accelerates business outcomes."

Matt Jones steps down as the CEO of SourseAI but will retain his role as executive director and moves to the pivotal position of chief revenue officer to support SourseAI as it expands into the UK and Europe.

Jones said the board unanimously supported the promotion of Hyams-Young as a natural evolution for the business.

"It's right to recognise and harness the natural talents of the person that set the course for this business and who has driven the product and client delivery priorities. In many respects Tanya and I have shared the CEO role this past year," Jones says.