Channel Factory, the prominent global brand suitability platform for YouTube, announced the fortification of its leadership team in the ANZ region with significant appointments aimed at spearheading the next era of growth and innovation. James Rose ascends to the helm as the Managing Director of Australia, bringing in more than a decade of enriched experience in sales and adtech. His impressive career trajectory includes notable roles at MiQ, Amobee, and Interplay Media prior to his tenure at Channel Factory.

Reflecting on his elevation, Rose remarks, “Since joining Channel Factory 18 months ago, the business has gone from strength to strength expanding not only in ANZ but APAC as well. I am excited to step into this role and continue to work with the incredible team and our partners as we evolve into our next era of growth and innovation.”

Adding fresh vigour to the New Zealand sector is industry veteran Linus Hjoberg, who steps into the freshly carved role of Managing Director, New Zealand. Hjoberg, whose experience spans over two decades in the media and advertising industry, has held significant leadership roles, including a 13-year stint as CEO at MediaCom Sweden (now EssenceMediacom) and as Managing Partner at OMD Wellington.

On his new position, an enthusiastic Hjoberg shares, “I am super impressed by the amazing team and Channel Factory’s dynamic technology and capabilities. I am joining at a really interesting time where more than ever the industry is looking to find better ways to improve the transparency and control they have over their digital investments. And I look forward to partnering with Channel Factory’s clients to help them solve these evolving challenges.”

Together, Hjoberg and Rose will spearhead the commercial and operational expansion of the business in the ANZ region, focusing on delivering campaigns that are content-suitable, contextually relevant, and inclusive across social video platforms.

Alex Littlejohn, the Managing Director of APAC at Channel Factory, emphasized the strategic importance of these appointments, affirming that they underline a sustained commitment to accelerated growth in the APAC region, leveraging Channel Factory's considerable presence in Melbourne, Sydney, Vietnam, Philippines, and Singapore.

Littlejohn elucidates, “James has been a great asset to the APAC team over the past year. His market expertise and commercial experience will play a crucial role in the company’s growth trajectory in Australia. I’m also pleased to welcome Linus Hjoberg into the fold. Linus brings in years of valuable industry experience to Channel Factory and I could not be more excited to see him join the team as we continue to scale in the region and bolster our relationships with valued clients and partners across ANZ.”

These pivotal appointments take effect immediately, signalling the advent of a promising chapter in Channel Factory's expansion narrative.