IT Brief Australia - Technology news for CIOs & IT decision-makers
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Cint Hires Bella Tao as Head of Sales in ANZ Region
Tue, 5th Sep 2023

In a progressive move, research technology frontrunner Cint has named Bella Tao as the new Head of Sales for its flourishing Australia and New Zealand (ANZ) branch. Tao, a stalwart in Insight and Campaign Effectiveness Measurement, Business Development, SaaS, and Brand Growth, is expected to significantly fuel Cint's already impressive trajectory in the market, equipped with her vast pool of knowledge and expertise.

Bella Tao carved her niche in the industry beginning as a researcher in Hong Kong, eventually becoming a pivotal member of Kantar's digital media research team. Over the years, her finesse in sales strategy, client management, and spearheading revenue growth has been clearly manifested through key roles at prestigious corporations such as Kantar, Dynata, and TikTok. Notably, her tenure at TikTok saw her orchestrating substantial learning agendas for both agencies and clients, reinforcing her stronghold in the industry.

Expressing her eagerness, Tao remarks, "Joining Cint and bringing my expertise to this dynamic team is truly exciting. After almost a decade of experience in the market research and data industry, I am very excited to collaborate and drive growth as we expand our offerings in Australia and New Zealand."

As she steps into her role as Head of Sales, ANZ, Tao will be at the helm of Cint's Business Development team, strategizing to unlock new verticals not only for the core business but also for the upcoming data solutions offerings. Tao is set to employ her strategic consulting prowess in fortifying Cint's stance in the market, a role that will see her reporting to Jessica Murdoch, the Senior Vice President of ANZ Sales and Customer Success at Cint. This positioning speaks volumes about her formidable leadership abilities and unwavering dedication to fostering success.

Cint has been a force to reckon with in the ANZ region, boasting a staggering double-digit growth surpassing 20% annually over the last three years. A testament to their adeptness in facilitating digital transformation, and providing unparalleled quality and scale required for digital insights, the company plans to enhance its service range with the introduction of Data Licensing. This move promises to augment access to digital audiences, thereby increasing the value proposition to clients.

Karine Parsy, EVP APAC at Cint, warmly welcomed Bella to the team, stating, "We are delighted to welcome Bella to Cint. Her wealth of experience and proven track record in sales strategy and revenue growth will be instrumental in driving our continued expansion. Bella's leadership and expertise align perfectly with our goals, and we are confident that she will contribute significantly to our growth journey."

As Tao joins Cint, the industry awaits an invigorated chapter where her unyielding commitment and Cint's innovative solutions are predicted to forge a formidable alliance, potentially reshaping the landscape of the research technology and data solutions sector.