Cint launches Study Creator tool to streamline brand lift studies

Cint has announced the launch of Study Creator, a new tool integrated within Lucid Impact Measurement by Cint designed for quickly setting up and launching brand lift studies. The tool aims to streamline the process, enabling users to create and implement studies by inputting key campaign details, tracking information, competitive sets, and required KPIs.

Marketers often face the challenge of limited time windows for developing accurate and relevant brand lift studies. The new Study Creator tool addresses this by reducing the traditional back-and-forth between teams, thereby accelerating the entire process. This time-saving measure is intended to make brand lift studies more accessible and replicable.

The tool allows for less time in development and more time in launching studies, which in turn increases the relevance and value of the collected data. It standardises surveys and provides seamless workflows to give users greater control over programming. This could be particularly beneficial for those working in research and analysis, where speed and agility are crucial.

Lindsay Fordham, SVP of Product at Cint, remarked on the importance of timing in gaining insights. "Insight depends on timing," Fordham said. "So, for anyone in research or analysis, speed and agility are always going to be paramount. Brand lift studies help prove the value of marketing activities across different platforms, sites, creatives and more. But being reliant on third-party providers to set up and launch studies can be stressful and slow. Study Creator collapses this gap, so marketers have all the tools they need to get data that is timely, accurate and actionable."

Earlier this year, Disney was the first to successfully engage with Cint's Study Creator tool, utilising it within Lucid Impact Measurement. This allowed Disney's advertisers to measure campaigns in real-time across various Disney offerings, including streaming and linear platforms.

Study Creator is Cint's latest enhancement to Lucid Impact Measurement. It aims to make real-time cross-channel brand lift more accessible and thereby offer a better gauge of campaign effectiveness.

Fordham concluded, "We continue to unify the fragmented view of brand lift and empower publishers, advertisers and partners with cost-effective, data-driven insights."

Cint is a global player in digital insights and market research technology, providing a powerful platform for data collection and analysis. Cint connects businesses with millions of engaged respondents worldwide through its extensive network, enabling them to gather actionable insights and make data-driven decisions. Cint's technology-driven approach simplifies obtaining high-quality research data, helping companies better understand their audiences, improve products, and drive growth.