Story image

Cloud marketing company Seismic acquires key competitor

25 May 2018

Seismic has acquired one of its main competitors, Savo Group.

Seismic claims Savo Group was the first sales enablement platform when it entered the market in 1999. Since then, the company has grown to establish a global footprint to serve enterprises across a range of industries, including technology, life sciences and financial services.

Savo Group acquired competitor KnowledgeTree in 2017, and brings a number of key customers to Seismic in the deal. These include Stryker, BMC Software, Miller Heiman and Canon Europe.

Total headcount for Seismic will increase to more than 450 across eight offices in the United States, Europe, and Australia.

Seismic co-founder and CEO Doug Winter comments on the deal, stating: “Sales enablement programs are having a huge impact on revenue for enterprises because they take everything off the plate of the seller, allowing them to focus on building the best relationships with buyers.”

“However, they require an equally powerful sales enablement solution to really see it through.”

“In that regard, today’s announcement puts even further space between Seismic and the rest of the sales enablement market.”

The acquisition follows a successful 2017 for Seismic which saw the company achieve 97% revenue growth and 118 percent net customer retention.

Winter adds, “We are excited to be joined by SAVO Group’s customers and team as we embark on this next exciting phase of Seismic’s growth.”

“Regardless of industry or geographic location, the need to ensure that sellers are interacting with buyers in the most beneficial and productive way possible has become recognized as a boon to accelerating sales cycles.”

Why 'right to repair' legislation could be a new lease on life for broken devices
“These companies are profiting at the expense of our environment and our pocketbooks as we become a throw-away society that discards over 6 million tonnes of electronics every year.”
Attacks targeting Cisco Webex extension explode in popularity - WatchGuard
WatchGuard's Internet Security Report for Q4 2018 also finds growing use of a new sextortion phishing malware customised to individual victims.
SAS partners with NVIDIA on deep learning and computer vision
“By partnering with NVIDIA, we combine our strengths to augment human intelligence and realise the true potential of AI.” 
Why businesses must embrace automation to ensure success
“For many younger workers, the traditional view of a steady job at one company, perhaps for life, simply doesn’t reflect reality."
Dropbox invests in hosting data inside Australia
Global collaboration platform Dropbox has announced it will now host Australian customer files onshore to support its growing base in the country.
TYAN unveils new inference-optimised GPU platforms with NVIDIA T4 accelerators
“TYAN servers with NVIDIA T4 GPUs are designed to excel at all accelerated workloads, including machine learning, deep learning, and virtual desktops.”
Worldwide spending on security to reach $103.1bil in 2019 - IDC
Managed security services will be the largest technology category in 2019.
How Cognata and NVIDIA enable autonomous vehicle simulation
“Cognata and NVIDIA are creating a robust solution that will efficiently and safely accelerate autonomous vehicles’ market entry."