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Complexica opens Melbourne office alongside new sales manager

Complexica a provider of Artificial Intelligence software for optimising sales & marketing decisions announced that it has opened an office in Melbourne in the St Kilda Road Towers and appointed Leonard Arantes as Sales Manager for Victoria.

Complexica CEO Matt Michalewicz says, "Leonardo is the perfect addition to our expanding team, with a career in sales that spans 15 years across various B2B selling roles in sales effectiveness, information technology, and analytics. 

“He has a deep appreciation for the value of data analysis ineffective sales processes and a passion for leveraging automated analytics and Artificial Intelligence to unlock value for customers."

Prior to joining Complexica, Leonardo was a Senior Business Development Manager with Esri, a global leader in Location Intelligence and Analytics and before that, Senior Partner of Growth & Acquisition for Grist, a behavioural change consulting and benchmarking business, specialising in delivering more effective sales conversations in large-scale sales operations. 

He holds a Master of Business Administration (MBA) with specialisation in Marketing from Deakin University.

Complexica's director of customer engagement Mike Costa says, "The opening of Complexica's Melbourne office represents a commitment to our customers in Victoria, which includes Bunzl, PFD Foods, DuluxGroup, Coventry Group, and Treasury Wine Estates, among others.

"Our expansion plans include this office along with others in the next 18 months, reflecting our growth strategy and focus on providing customers with a local presence."

Other recent successes of Complexica including the signing of Pernod Ricard and Treasury Wine Estates as customers, as well as winning the AiiA iAward for Artificial Intelligence & Machine Learning Innovation of the Year.

Complexica's software for optimising sales & marketing activities ranges from promotional planning, pricing, and product mix optimisation, through to sales force automation, CRM, and multi-channel quoting and order processing. 

Their software applications are cloud-based and powered by a proprietary computational engine.

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