Coveo joins MACH Alliance to advocate open tech ecosystem

The global AI-powered search platform Coveo has announced its decision to join the MACH Alliance, a group of independent tech companies advocating for open, best-of-breed technology ecosystems. This move underlines Coveo's commitment to leveraging modern composable AI and cloud-based architectures, which are crucial in the actualisation of seamless digital customer experiences.

MACH's alliance of independent tech companies is dedicated to advocating for open, best-of-breed technology ecosystems. It aims to deliver seamless digital journeys tailored to each individual's needs across multiple channels and touchpoints. The MACH strategy enables businesses to adjust to customers' evolving expectations by cultivating a cloud-based composable architecture and a comprehensive spectrum of top-tier technologies.

Rather than relying on one-size-fits-all technology, the MACH architecture empowers businesses to select from the finest tools currently available on the market. This flexible structure also facilitates the addition, replacement, or removal of technologies in the future, ensuring agility in response to changing business requirements.

Lisa Grayston, General Manager of Commerce at Coveo, shared her thoughts on the company's recent move. She said, "It is a natural step for us to join the MACH Alliance, as we support their mission to drive remarkable digital experiences through open and connected enterprise technology. We have been working with large global enterprises to enable them to leverage our best-in-breed technology for AI hybrid search, AI recommendations, and now generative answering to deliver the experiences people expect at every point in their digital journey, and we're seeing significant results."

"Joining the MACH Alliance acknowledges that the Coveo Platform, with its out-of-the-box integrations and support for open MACH architecture, can be adopted with confidence to meet evolving customer expectations and deliver business value."

As a certified member of MACH, businesses can trust that Coveo will embody the principles of the MACH Alliance across multiple use cases, including commerce, service, workplace, and website. These principles allow Coveo to provide individualised, trusted, and connected experiences in every interaction, positively affecting both customer and employee experiences and yielding improved business results.

Welcoming Coveo to the alliance, Casper Rasmussen, President of MACH Alliance, said, "Coveo's inclusion in the MACH Alliance is a great addition to our alliance. The power of their platform, evident through their best-of-breed approach, aligns well with our values. Their inclusion reflects the increasing significance of MACH technologies. We welcome Coveo aboard."

Established on the cornerstone belief that the future is business-to-person, Coveo asserts that experiences are critical in the modern business environment, with remarkable experiences offering not just enhanced user satisfaction but significant gains for enterprises. Coveo aims to deliver the AI-experience advantage at a scale, a necessary infrastructure for unifying content securely, and providing AI search, AI recommendations, and true personalisation at every touchpoint with individual customers, partners, and employees.