Story image

Cradlepoint embraces subscription model with new solutions

17 Jan 2018

Cradlepoint has announced a new subscription-based solution pricing model, the next step in its strategy for delivering software-driven and cloud-delivered wireless wide-area networks (WANs).

The 4G LTE network solutions vendor's new model is based on a series of all-inclusive packages, which aim to simplify the way customers buy, deploy, manage and evolve their Cradlepoint network.

Each subscription package is tailored to specific market needs and is aligned with the three market segments that Cradlepoint participates in today – branch, mobile and IoT networking.

They combine NetCloud software and services, fit-for-purpose endpoint hardware, and 24/7 support.

The new model could be welcome to businesses across Australia that are finding themselves stymied by the National Broadband Network (NBN) rollout issues.

“People are looking for an increasing number of connections on the NBN,” Cradlepoint APAC managing director Gavin Wilson comments.

Read our full exclusive interview with Gavin and CMO Todd Krautkremer

“Often delays and the unsure nature of it mean that the businesses that need robust and instant day one connectivity are looking to LTE and software. Particularly when the NBN connection is late or delayed and they've got their business plans in place, then our solution offers real value.”

Cradlepoint made the move from a traditional ‘hardware-first’ approach to enterprise network solutions in order to improve flexibility and minimise resource requirements.

“Branch networks are undergoing dramatic change,” says 451 Research senior analyst Jim Duffy.

“More cloud applications and mobile and IoT devices mean the need for more wireless LAN connectivity, WAN reliability, and security options to support direct internet access and IoT. For smaller footprint branch sites, these requirements are driving the convergence of multiple boxes into a unified, software-defined wireless solution.”

The shift reflects the current trend within IT infrastructures toward Software-as-a-Service (SaaS).

“IT infrastructure is evolving from the buy-it-and-build-it approach to consume-as-a-service,” says Cradlepoint CEO George Mulhern,  

“Cradlepoint NetCloud Solution Packages acknowledge this trend and represent the next step in our Elastic Edge strategy for bringing the simplicity, elasticity, and economic advantages of software and cloud services to wireless wide-area networking, creating customer value across the entire lifecycle.”

The company is launching the first new offering under this model this week at the National Retail Federation show in New York.

Platform9 and Intersect partner to bring unified cloud to A/NZ
“For Intersect, Platform9 represents the single most strategic solution to a set of challenges we see expanding across the board."
Gartner: AI to reduce project management workload
80% of the work performed project management teams will be taken over by AI by 2030, starting this year.
How Virtustream enabled FMC to modernise its global IT operations
As a result of transforming its IT operations, migrating mission-critical applications to the cloud and implementing a new SAP S/4HANA environment, FMC expects to realise significant cost and time savings. 
Veritas signs up Pure Storage vet as new CMO
Veritas Technologies has announced the appointment of Todd Forsythe as its new chief marketing officer.
Microsoft Teams’ eight new and upcoming features
After taking Best in Show at Enterprise Connect, Microsoft Teams will be seeing eight new capabilities over 2019.
Brennan IT namedrops new clients for its MSP services
CEO Stephen Sims says enterprises have been underserviced by Tier-1 service providers for too long.
OutSystems and Boncode team up for better code analysis
The Boncode and OutSystems alliance aims to help organisations to build fast and feel comfortable that the work they're delivering is at peak quality levels.
Digital spending to hit US$1.2 trillion by 2022
A recent study by Zinnov shows that IoT spend reached US$201 billion in 2018 while outsourcing service providers generated $40 billion in revenue.