New hire Manuela Cadd takes the lead as regional go-to-market director in Australia and New Zealand.

Cadd joins Criteo from Verve Group, where she served as the Australian country manager and brings over 20 years' experience in business development and account management to the company.

After beginning her career in Germany, Cadd has held a range of roles in advertising across Europe and Australia, experience that will prove invaluable in the growth of Criteo's presence in Australia and New Zealand.

This recent hire adds to Criteo's growing team, which has expanded from twelve local employees to twenty since the start of 2021, and there are a number of positions currently open. Australia has been identified as a key market for Criteo to test and innovate products, with several Beta tests taking place in the country with leading local brands.

"The digital advertising industry is in demand as we move towards a future of addressability. Marketers and brands are looking for new ways to reach relevant consumers and we are proud to be at the forefront of that shift. We are excited to have Manuela on board to assist Criteo in providing the high-level services our clients have come to expect from us," Australia and New Zealand managing director Colin Barnard says.

"As working environments continue to evolve, we are offering our employees a choice of working from home with the office space used for collaboration, ideation and the opportunity for teams to come together as and when needed. This allows Criteo to invest in talent across Australia, creating a team with a range of expertise ready to shape the future of advertising."