IT Brief Australia logo
Technology news for Australia's largest enterprises
Story image

Digital disruption is nothing new, but the pace is quickening

By Sean Mitchell
Mon 18 Dec 2017
FYI, this story is more than a year old

With so much hype about digital disruption, you would be forgiven for thinking it's a new idea.

For decades, businesses across the spectrum have battled to outdo each other to attract more customers with exciting new services, products and other offerings. Over time, some stay ahead and others have been relegated to the history books.

It’s also nothing new that technology has been central to separating the pack and those who can leverage the right innovation at the right time tend to succeed. What is new, and what is changing the way companies change, is how fast that process has become.

Historically, a big brand might have had years to react to a change in the market and develop a carefully-planned strategy to address it. But now, our software-defined world brings the ability for this shift to occur in weeks or even days.

We can see this dramatic change in our daily lives. Look at your smartphone – how many services, devices, products and activities have been relegated by it? Banking, shopping, gambling, job hunting, interacting with friends and family, going to a meeting, and so much more can now be completed anywhere using only your thumb.

In business terms, this translates to ideas being rapidly prototyped, tested and deployed to the masses. Big businesses aren’t as likely to be the ones coming up with these ideas. The fast-moving nature of the new world is much more suited to start-ups, which have great ideas, ambition and aren’t restricted by timely and complicated processes that tend to set in as companies grow.

While there are exceptions, most of the traditional big companies have lagged behind upstarts that are true pioneers of digital innovation. Uber, Airbnb and Netflix are the obvious examples that come to mind, but you can see the trend across all industries.

We’ve seen plenty of this digital disruption in Australia, but I don’t believe we’ve experienced the full brunt yet. There are laws and regulations in place that prevent barriers to challenging traditional mainstay businesses – think of how long it took Uber to get wheels on the ground here. But innovation always wins and these barriers are temporary.

So what should more established businesses do? Do we just transition to a state where the next start-up will take over, until one behind it comes up with something new? One solution could be found in the relatively new concept of the Chief Disruption Officer or CDO.

Apple co-founder Steve Wozniak was among the first to highlight the need for such a role. It means someone who comes in and identifies disruptive threats and turns them into opportunities, shaking companies out of apathy and forcing them to capitalise on and lead how their industries change.

Consider how Kodak might have thrived if it had a CDO to guide it into the world of digital and social image sharing, by capitalising on the technology first and going on to partner with early pioneers of mobile phones – most now too fallen to disruption. If the CDO gets there first, others won’t and your business can stay relevant.

We can see examples everywhere. Think of how something as formerly straightforward as the data center is changing – traditional three-tier IT infrastructure is fast losing ground to still relatively new inventions such as public cloud and hyperconverged infrastructure. This particular change is important, as it’s a key driver to enabling other industries to change their own digital identity.

It’s starting to catch on – I find myself speaking to more and more CDOs or people in similar roles who have been hired and commanded by their companies to change the status quo.

It can be a tricky one to get over the line. Chief Information Officers (CIO) and even Chief Innovation Officers (CINO) have roles that are more obviously positive from the outset. People have an understandable tendency to fear big changes and disruption to their working lives, which can make business leaders reluctant to put their people through it.

There are alternatives. One solution, albeit not a very sustainable one, is to buy out the competition. Unilever took notice of the burgeoning market for cheaper male-grooming products and bought Dollar Shave Club for a cool $1.3 billion. It might nip it in the bud temporarily, but being so reactive means you’re on the backfoot.

Other ‘think like a start-up’ options include investing in start-ups themselves and incubators to house them. Start-up accelerator muru-D, for example, is backed by Telstra. Connecting to this source of energy promotes and encourages new ideas and thinking within Telstra, and others could learn from this.

The simple fact is that change is happening faster than ever before, and also slower than it will for a long time to come. Being first can mean not finishing last, and Australian businesses need to encourage a start-up culture and be brave enough to disrupt themselves to stay in the game.

By Carlo Nizeti, Systems Engineering Director, Nutanix

Related stories
Top stories
Story image
Infosys
Consumer relationships with digital services continues to change
Two years of pandemic-induced reliance on technology for work has altered our relationship with digital apps and services, new research has found.
Story image
Check Point
Check Point and CCTV expert join forces to boost protection
The partnership will involve Check Point Quantum IoT Protect Nano Agent being embedded in Provision-ISR’s CCTV cameras for on-device runtime protection.
Story image
Red Sift
Entrust expands strategic partnership with Red Sift
Entrust has expanded its strategic partnership with Red Sift to make it easier for businesses to adopt Brand Indicators for Message Identification (BIMI) standards for email identification and security.
Story image
Phishing
MailGuard warns of new scam targeting Telstra customers
Telstra customers in Australia are being warned of a new scam involving "Unsuccessful Payment" messages.
Story image
Innovation
Fastly acquires Glitch, enables faster developer innovation
"This acquisition brings together two of the worlds best ecosystems for application development into a single, seamless developer experience."
Story image
Sustainability
Aligned Data Centers increases sustainability-linked loan
Aligned Data Centers has increased its sustainability-linked loan from $375 million to $1.75 billion to speed up the next phase of its strategic growth.
Story image
Sustainability
SoftIron named global leader for efficient DC infrastructure solutions
SoftIron has been named a global leader for supplying energy-efficient data infrastructure solutions for core-to-edge data centers after an assessment by Earth Capital Ltd.
Story image
Digital Marketing
Getty Images delves into the world of NFTs with Candy Digital
Getty Images and Candy Digital, the next-generation digital collectible company, have announced a new multi-year partnership agreement.
Story image
Digital Transformation
Digital transformation increasing business complexities
A new survey suggests businesses must re-examine their digital transformation approach to better help employees adapt to change.
Story image
VPN
The most common online scams in Australia
No one is safe from online scammers, and many of these scammers have capitalised on the pandemic, using this confusing time to attack more people than ever.
Story image
Ponemon Institute
Email revealed to be riskiest channel for data loss
More than half (60%) of organisations experienced data loss or exfiltration caused by an employee mistake on email in the last 12 months.
Story image
DaaS
NetApp launches Spot PC, a new Desktop-as-a-Service solution
This is a new managed cloud DaaS solution with security, automation, observability and optimisation capabilities, designed for the needs of today.
Story image
Multi Cloud
Red Hat updates dev tools, empowers use of hybrid and multicloud
Red Hat has unveiled updates across its portfolio of developer tools, designed to help organisations build and deliver applications faster.
Story image
Silver Peak
The path to an adaptive, modern network
Managing and securing the network looks different than it did just two years ago—especially given that most of these networks are made up of multi-generations of infrastructure stitched together over time.
Story image
Manhattan Associates
Shortening the click-to-customer cycle through smart technologies
Speed of delivery without accuracy is a dealbreaker for consumers. How can retailers operating in an omnichannel environment overcome the challenge of click-to-customer cycle times.
Story image
Boost Mobile
Boost Mobile now makes up over 7% of Aussie prepaid market
Boost Mobile has doubled its market share over the past four years and now has more than 7% of Australia's prepaid market, equivalent to over 700,000 people.
Story image
CrescoData
SPS network now available to CrescoData eCommerce customers
CrescoData, a Pitney Bowes Company and PaaS business in the commerce space, says its customers can now connect to the SPS Commerce Retail Network.
Story image
Employment
Tech job moves - Forcepoint, Malwarebytes, SolarWinds & VMware
We round up all job appointments from May 13-20, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Artificial Intelligence
Frost & Sullivan recognises Genesys as leader in new reports
Frost & Sullivan has recognised Genesys as a leader in the cloud contact centre market for its robust cloud and digital capabilities.
Story image
Cybersecurity
Comcast to use ThreatQuotient for cybersecurity operations
Comcast, the parent company of NBC Universal and SKY Group, has chosen ThreatQ Platform and ThreatQ Investigations to meet their cybersecurity needs.
Story image
Women in Technology
Huawei webinar emphasises the importance of women in tech
Industry findings by Coursera discussed as part of a webinar jointly organised by Huawei and Reuters Events found 6% more women enrolled in tech courses this year than in 2021.
Story image
Broadband
Telstra enters into new RSP agreement with Opticomm
Telstra has entered into an RSP agreement with Opticomm (A Uniti Group Limited subsidiary) to provide network fibre services to customers.
Story image
New Relic
New Relic launches vulnerability management platform
New Relic has introduced New Relic Vulnerability Management to help organisations find and address security risks faster and with greater precision.
Story image
Vectra AI
Vectra’s inaugural Partner of the Year Awards revealed
APAC companies Baidam, Firmus, ShellSoft and Macnica have been recognised in Vectra AI's inaugural Partner of the Year Awards.
Story image
Cybersecurity
More than 40% of banks worried about cloud security - report
Publicis Sapient's new report finds security and the lack of cloud skills and internal understanding of business benefits are big obstacles for banks moving to the cloud.
Story image
Digital Signage
MAXHUB's Digital Signage range to bolster boardroom productivity
The new MAXHUB Digital Signage technology is purpose-built to make every kind of team meeting more effective.
Story image
GapMaps
GapMaps Live to improve brand decisions on physical locations
GapMaps has released its latest service GapMaps Live, giving more insights and features to help brands make better decisions about physical locations.
Story image
Data Center
Preventing downtime costs and damage with Distributed Infrastructure Management
Distributed Infrastructure Management (DIM) can often be a lifeline for many enterprises that work with highly critical ICT infrastructure and power sources.
Story image
Rackspace
Skills shortages hold orgs back from capitalising on cloud 2.0
Organisations are becoming more comfortable with sophisticated 'cloud 2.0' technologies, even as they confront difficulties in hiring and retaining IT talent.
Exabeam
Find out how a behavioural analytics-driven approach can transform security operations with the new Exabeam commissioned Forrester study.
Link image
Story image
Hybrid Cloud
Barracuda expands cloud-native SASE platform
"The expansion of Barracuda's cloud-native SASE platform for hybrid deployment models and IIoT environments solves a number of challenges."
Story image
Managed service provider
Barracuda MSP Day 2022 highlights MSP opportunities
Barracuda Networks has released a report showing global services-related MSP revenue is set to increase by more than a third in 2022 compared to 2021.
Story image
MEC
MEC spending for private cellular networks to reach $5.8b
A new ABI Research report finds the revenue for Multi Access Edge Compute (MEC) deployments for private cellular networks will reach USD$5.8 billion by 2030.
Story image
Artificial Intelligence
Gartner reveals top three tech trends for banks this year
Gartner says generative artificial intelligence, autonomic systems and privacy-enhancing computation are gaining traction in banking and investment services.
Story image
Data Protection
Information management capabilities to meet privacy requirements
Organisations with customers or operations across more than one country face a spate of new and proposed privacy and data protection laws.
Story image
Sustainability
Equinix announces milestones on sustainability commitments
Equinix has released its 2021 Sustainability Report which outlines progress, innovation and accomplishments on key ESG commitments.
Story image
Migration
Let’s clear the cloud visibility haze with app awareness
Increasingly, organisations are heading for the cloud, initiating new born-in-the-cloud architectures and migrating existing applications via ‘lift and shift’ or refactoring.
Story image
Training
Trojan cyber attacks hitting SMBs harder than ever - Kaspersky
In 2022 the number of Trojan-PSW detections increased by almost a quarter compared to the same period in 2021 to reach 4,003,323.
Story image
Remote Working
Successful digital transformation in the hybrid work era is about embracing shifting goalposts
As organisations embraced remote working, many discovered they lacked the infrastructure needed to support history’s first global load test of remote work capabilities.
Story image
Digital Marketing
Similarweb acquires SEO and rank tracking company Rank Ranger
Digital intelligence company Similarweb, which specialises in analysing web traffic, has acquired Rank Ranger, a market leader in SEO and rank tracking.
Story image
Ransomware
APAC organisations fail to disclose ransomware breaches
85% of organisations in APAC were breached by ransomware at least once in the past five years, but only 28% publicly disclosed the incident.
Story image
Sift
Sift shares crucial advice for preventing serious ATO breaches
Are you or your business struggling with Account Takeover Fraud (ATO)? One of the latest ebooks from Sift can provide readers with the tools and expertise to help launch them into the new era of account security.
Story image
Alteryx
Alteryx releases updates, empowers data insights for enterprise
Alteryx has released new advancements designed to aid enterprises with cloud analytics, democratise insights and ensure data governance.
Story image
Cybersecurity
Cybersecurity prompts upgrade for 1.3 billion electricity meters
ABI Research finds Advanced Metering Infrastructure (AMI) and cybersecurity concerns are prompting the upgrade of 1.3 billion electricity meters by 2027.