Dotmailer & Microsoft: Aussie investment with local data centre

Microsoft Azure's got a new partner – dotmailer, an email marketing automation platform. Dotmailer was established in 1999 and has operations around the world with 200 employees servicing B2C and B2B enterprise and SME clients.

Dotmailer opened their first Australian office in 2015. The company recently announced the launch of an instance of its Software-as-a-Service (SaaS) platform hosted in Australia.

Dotmailer describes the launch as a marker of a significant infrastructure investment to improve performance for customers based in the Asia-Pacific (APAC) region.

The new instance combines a physical data center in Sydney, and utilises Microsoft Azure cloud technologies for security and encryption. Dotmailer says that the partnership with Microsoft Azure underpins their expanding infrastructure – as the email marketing provider claims, they are used by over 80,000 marketers in more than 150 countries.

Dotmailer says that the launch is a response to privacy concerns; the company's latest offerings aim to give users the ability to store data within the region. This meets the 13 Australian Privacy Principles (APP) issued by the Office of the Australian Information Commissioner, according to Dotmailer.

Steve Shaw, chief technology officer, Dotmailer, says that their customers consist of marketers and businesses that want an intuitive yet sophisticated online tool that helps them engage with their customers more effectively.

Shaw adds, "by launching in Australia we can offer customers a secure, faster service in the APAC region."

Dotmailer announced the launch of an instance of its Software-as-a-Service (SaaS) platform hosted in Australia last week.