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Exclusive: Enterprises need to analyse and optimise their data to succeed

Recently IT Brief had the opportunity to discuss data optimisation and integration with Qrious CEO Nathalie Morris.

What can you tell me about Qrious and what are some of the goals the company sets out to achieve? 

Qrious was born to create solutions in the data and analytics space. We set out to help companies use the massive amounts of data that most organisations have. This helps them understand to a much deeper level what’s going on in their organisation and with their customers. 

We’re really focussed on how we can help organisations know and understand their businesses and help them succeed in this increasingly data driven world. 

How can intelligent solutions help enterprises analyse, and optimise the power of their data?

One of the challenges organisations often face is that there are an increasing number of data points. So foundational elements is often around how we can bring together that data to a physical place, so that we are using that to apply advanced analytics such as machine learning to uncover insights. 

Then it’s about showing that data in a way that can be understood by people, so that it in turn can be used for learning purposes. 

Of course when you have these insights the most important part is then to use those insights to create opportunity and change. So really the key to this is when organisations are looking at their data they need to ask the ‘so what?’ question, to have an understanding of how the information is going to impact their business. 

What does data democratisation mean in terms of business?

So data democratisation means that everyone in the business can actually get access to the data and are able to understand it so that they can make data-driven decisions in their day-to-day work tasks. Historically data has been locked away in silos and only technical people had access to it, data democratisation is really about giving this access to everyone within the business. 

It's all about removing the barriers to access and helping everyone understand what the data is telling them and how they can use it in their job within the company.    

Why do you think data adoption is key to business success? 

I guess when we talk about data democratisation giving people access to data to make decisions it’s not exactly as easy as that. So data adoption is more about the process, cultural and business change that needs to take place within a company. 

We can have all the infrastructure tools but without proper integration it won’t be nearly as effective as it could be. So it’s really important to insure that the data is properly integrated. 

One of the biggest issues we see is that often even people who are aware of the benefits of data aren’t really confident enough to use it and don’t understand what it all means. So data adoption is all about helping the people within the business really understand the figures in front of them. This in turn means that the data can have a bigger impact on the business. 

How do data and marketing intertwine? 

Data sits at the heart of a lot of marketing activity and thus if organisations understand how they can use their data it does become a powerful marketing tool. 

Data can drive a better customer experience and that is one of the most important links between data and marketing.

It allows organisations to better communicate with their customers based on who they are, which ultimately leads to greater profitability.

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ANZ Bank named winner of Red Hat awards for APAC region
ANZ Bank has been named the winner for the A/NZ region in the digital transformation and cloud-native development categories at the Red Hat APAC Innovation Awards 2020. The winners of each category were selected based on their Red Hat deployments and how open-source platforms improved their productivity and business outlook. ANZ deployed multiple Red Hat solutions this year to be the foundation of their internet banking platform after its previous core banking application passed its end of life date. Subsequently, the company adopted a containerised platform to remain architecturally aligned with the core banking platform upgrade path. With Red Hat’s solutions, ANZ was able to process A$2.9 billion of scheduled payments within the first hour if implementing Red Hat OpenShift. During the peak hour of the first day of deployment, the company saw an increase in the number of internet banking users, and was running 30% of its customer traffic on the new platform within four months. “The improved internet banking technology capabilities ensure our customers have the tools they need to easily complete their online banking so they can spend more time running their business or enjoying life,” says ANZ tech area lead - digital Raghavendra Bhat. “Collaborating with Red Hat to use its open-source solutions means we can meet the scalability, reliability, supportability and security requirements to host our internet banking platform. “Together we were able to build deployment pipelines that enable us to reuse code, rapidly test and retest deployment, as well as meet the stringent performance and volume testing criteria.” The OpenShift solution enables the bank to run faster across multiple channels, serving its 2.4 million active internet banking customers. Regulatory compliance surrounding continued availability of critical customer-facing systems is achieved, with an 80% reduction in unplanned outage time for internet banking after implementation of Red Hat solutions. “2020 has been a year of uncertainties – but also possibilities,” says Red Hat senior vice president and general manager Dirk-Peter van Leeuwen. “It’s inspiring to see how organisations in Asia Pacific are using open source to quickly and effectively meet changing market landscapes and consumer demands. “Congratulations to this year’s winners, who we believe will become role models to other organisations looking for ideas to transform their business. “We look forward to working with our customers to help them address the many real challenges our customers face today, and unlock the unlimited possibilities of taking the business forward.”More