Exclusive: How Kyriba is optimising organisations financial strategies

Kyriba, a global leader in liquidity performance, is making significant strides in the Asia-Pacific (APAC) region. Aidan McDonald, VP of Sales APAC, Kyriba, sheds light on the company's expansion and technological innovations, emphasizing their commitment to optimising financial strategies and enhancing liquidity management.

Founded over two decades ago, Kyriba has cemented its reputation globally by empowering Chief Financial Officers (CFOs), Treasurers, and IT leaders. In the APAC region, the company has been dynamically addressing the financial and operational needs of businesses for the last decade. "Our focus in the APAC region is to expand our market footprint, deepening engagements in key markets like Japan, Australia, Singapore, India, and expanding into emerging markets within Southeast Asia," McDonald explains.

Kyriba boasts a dedicated team of around 40 employees in the APAC region, comprising sales, support, and technical personnel who are strategically positioned to propel growth and support the client base.

The company is at the forefront of technological advancement, recently introducing a new platform termed Liquidity Performace. This cutting-edge solution integrates Treasury, Risk Management, Payments, and Working Capital processes, enabling real-time, intelligent decisions that bolster enterprise liquidity. "Our AI-powered cash forecasting tool utilizes machine learning to analyze historical data and predict future cash positions with remarkable accuracy," McDonald says, highlighting the role of artificial intelligence (AI) and machine learning (ML) in enhancing their offerings.

Speaking on Payments specifically, McDonald spoke about global payment hubs and payment factories interfacing with internal systems as a focus and growth area for Kyriba. This includes running payroll and AP for many large customers in the region, supporting them with complex connectivity requirements in Asia, and managing the Payment Formats.

The treasury management system (TMS) remains Kyriba's flagship product, celebrated globally for its comprehensive functionality. It seamlessly integrates with various ERP systems, banks, and financial institutions, which is a testament to its widespread appreciation and success.

A key market trend identified by Kyriba is the increasing demand for real-time visibility and control over enterprise liquidity. This need has become particularly pronounced in today's ever-changing financial landscape, where businesses grapple with market fluctuations and the necessity for robust risk management and fraud prevention measures. "Our solutions, particularly the Liquidity Performance platform, are tailored to enhance operational efficiency and decision-making for businesses," McDonald notes.

As for what sets Kyriba apart from its competitors, McDonald added, "In the face of volatile economic conditions and financial uncertainties that are particularly pronounced in the APAC region, our real-time data strategy and API connectivity are essential. They empower corporate finance and IT leaders across APAC to make swift, informed decisions, ensuring robust liquidity management even during unexpected financial challenges."

The COVID-19 pandemic and the transition to hybrid work environments have further propelled the demand for Kyriba's cloud-based solutions. Businesses are increasingly seeking efficient ways to manage their financial operations remotely, which has spurred the adoption of Kyriba's connectivity, treasury, and risk management solutions.

While Kyriba's solutions are designed to be industry-agnostic, they have found considerable success in sectors that require detailed liquidity management and international payments, such as logistics and technology. "The primary challenge our customers face is managing complex global financial operations in a volatile economic landscape," McDonald states. Kyriba's platform addresses these challenges by providing visibility, control, and actionable insights, enabling informed decision-making and fostering growth.

Kyriba values its relationships with technology partners, including major ERP providers, financial institutions, consultancies, System Integrators (SIs), and fintech companies. "Our partnerships are built on deep integration and collaboration, ensuring our mutual customers benefit from streamlined and enhanced financial operations," McDonald concludes.

As Kyriba continues to expand its presence and innovate its offerings in the APAC region, its commitment to optimizing financial operations and driving business growth remains clear. "As we continue to expand our footprint in the APAC region and beyond, Kyriba stands at the forefront of transforming how businesses optimize liquidity for strategic growth. Our robust platform, backed by a global network of partners, positions us uniquely to meet the evolving needs of our clients, driving forward with positive momentum into the future," emphasized McDonald.