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Exclusive: LastPass Partner Program is empowering customers

Fri, 8th Sep 2023
FYI, this story is more than a year old

LastPass is the business password management solution that empowers your clients to secure their entire organisation's credentials from any location while generating incremental revenue for your business. 

With LastPass, businesses of all sizes eliminate vulnerabilities by increasing password security across their entire business and continuously reducing the use of passwords and the reliance on human behaviour. 

The company is getting recognition for its efforts, with LastPass being awarded at G2's 2022 Best Software Awards for Best Security Product - the only password management tool featured on the annual list, ranking 14 out of the 50 vendors selected. From enterprise password management and single sign-on to adaptive multi-factor authentication, LastPass for Business gives superior control to IT and frictionless access to users.   

What is the LastPass Allegiance Partner Program?

LastPass is taking the lead in being a channel-centric organisation through the launch of the LastPass Allegiance Partner Program, which makes it easier for Solution Providers and Managed Service Providers (MSPs) to help their customers prevent compromised credentials. The program also gives partners the opportunity to grow and generate more income through competitive margins on referrals, resells and integrated services. 

The LastPass Allegiance Partner Program is designed to provide Solution Providers, Managed Service Providers and Technology Partners with specific value-based benefits, resources and tools in support of integrating LastPass solutions into partner offerings.

What are the benefits of the LastPass Allegiance Partner Program? 

The LastPass Allegiance Partner Program will provide partners with access to a wealth of knowledge of LastPass' products and services, alongside marketing, business development and technical support. 

LastPass Allegiance partners will have access to an extensive set of accruable and scalable benefits, such as rewards for both new customer sales and renewals. Highlights of the new program include, but are not limited to: 

  • Tier-based discount structure 
  • Deal Registration 
  • Marketing support 
  • Technical and sales enablement 
  • Proof of concept and solution consulting support 

Who does the LastPass Allegiance Partner Program support? 

The LastPass Allegiance Partner Program provides tailored benefits for each partner model and includes the following types of partners:   

  • LastPass Solution Providers: Companies looking to design, sell and implement LastPass solutions for their end customers.  
  • LastPass MSP Partners: For those who want to offer a managed service to their end customers that incorporates LastPass offerings.   
  • Technology Partners: For technology and developer partners looking to promote and scale activities with LastPass to drive sales and usage of partners' solutions, as well as LastPass, while bringing value to LastPass customers.   

Is LastPass Allegiance a global program?

The LastPass Allegiance Partner Program is currently available to partners in the Americas, Europe, Australia, New Zealand and parts of the Middle East, Africa and Asia. As it expands into additional countries, partners in those countries will be able to enrol in the LastPass Allegiance Partner Program.

What are the benefits of the LastPass Allegiance Partner Program?

As a LastPass Allegiance partner, you have access to a broad set of benefits that reward you for your current performance and provide you with the tools and resources you need to continue growing your LastPass business. These benefits centre around sales, marketing, enablement and support. LastPass Allegiance partners also receive competitive discounts off list price to ensure you can transact LastPass business profitably today and into the future.

What are the requirements of the LastPass Allegiance Partner Program?

LastPass partner requirements are designed to promote partner skills development and commitment to successfully selling and deploying LastPass solutions. For the Solution Providers and Managed Service Provider partner categories, LastPass measures and rewards your investment in the LastPass practice via your skills development (by your certification progression) and revenue achievement. The more you invest, the more benefits you accrue.

What kind of resources are available to help a partner be successful with the LastPass Allegiance Partner Program? 

All partners who are a part of the LastPass Allegiance Partner Program will have access to LastPass University – Partner Allegiance and the Partner Portal. These platforms contain sales, marketing and technical collateral and tools to support each partner in growing their business. Training courses are also available that Solution Providers and Managed Service Providers will need to complete to earn LastPass sales and technical certifications.

How LastPass University helps 

In addition to the partner program, all LastPass partners have access to LastPass University. This robust online training platform informs, educates and helps partners expand their LastPass practice by providing sales accreditations and technical certifications required to progress through the program.  

Partner organisations will need to complete training to determine their partner tier and receive benefits that are commensurate with their level. Benefits will be available for silver, gold and platinum-level partners, with the objective of identifying new and expanded market opportunities. 

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