IT Brief Australia logo
Technology news for Australia's largest enterprises
Story image

Exclusive: Why businesses should be transparent about data collection

FYI, this story is more than a year old

Recently IT Brief had the opportunity to get in touch with Steve Singer, Talend A/NZ Country Manager to talk about the ethics of data collection.

Can you tell me a bit more about the power of data and how it impacts businesses? 

Data and analytics are at the heart of every modern digital business today, with the market winners and losers being decided based upon which IT organisations put more of the right data to work for the business, faster. 

According to IDC (IDC’s paper, Data Age 2025), data creation will reach a total of 163 zettabytes (one trillion gigabytes) by the year 2025, a ten-fold increase. IoT will contribute to a big proportion of this.

In addition, advances in machine learning, data science, and computing power can turn these vast amounts of data into value-creating insights. 

Some of the organisations which use data to truly impact their businesses include Air France KLM which is delivering millions of unique customer experiences.  Domino’s is also delivering better pizzas and better customer experiences across 85,000 touchpoints.  

They are able to know every member of the household and, recommend, via their mobile device, the perfect pizza or drink to order.

But the best analytics are worth nothing with bad data: 47% of newly-created data records have a minimum of one critical error and only 3% of companies’ data meets basic quality standards (Harvard Business Review Sept 2017).

Can you tell me a bit more about the ethics of data collection, particularly in regards to companies like Facebook and Google who use that data for targeted advertising?

The goal should be around data transparency and using data for a common interest (secure user consent based on providing them with a clear purpose for data collection). 

For example, a person might be happy that a smartwatch captures things like their heartbeat and physical location and are happy to share that information in order to gain fitness insights. However, they likely wouldn’t be ok with that same information being shared with a health insurer or shoe store without their explicit consent.

A “privacy by design” model needs to be adopted. In practice, it implies there are privacy settings that can be easily modified by the consumer, giving them the control over their data.

Let's switch gear and talk about quantum computing for a minute, what is driving the development of this technology? 

Quantum computing could lead to significant advances in numerous fields, from chemistry and materials science to nuclear physics and machine learning. It could advance life science research and find cures for diseases that can’t be cured today.

Quantum computing helps solve big data problems at big scale. It promises exponential growth in processing power and could tackle problems that our computers today can’t solve. 

Cloud-based quantum computing (self-service quantum computing in the cloud) can provide access to quantum power to more people (who can’t afford to invest in quantum computers/hardware) and will help democratise greatly this new innovation. 

In addition, serverless access to quantum computing could help organisations benefit from the innovation at a fraction of the cost

What are the ethics and merits of this technology? 

As with any innovation like Big Data and Artificial Intelligence, let’s hope people will use it for the greater good. 

Although it is still not clear what the full extent of the power of quantum computers might be, there are some very particular examples of quantum algorithms that can largely outperform their classical counterparts.

One of the most widely used cryptography systems is the RSA public key cryptosystem, which is used to encrypt emails, bank transactions and credit cards numbers via the internet. 

The security of the messages encoded via this encryption method relies on the fact that factorising a large number is an extremely difficult task to accomplish using everyday computers. 

This means that given a sufficiently large quantum computer (i.e., with enough qubits), you could easily break the RSA public key cryptosystem and decipher the contents of its message.

On the other hand, quantum computers will also help encrypt in a more secure way all the sensitive information we have today and improve people’s lives by advancing research.

How can business best derive value from their data? 

If you want to run a company that is data-driven, you need great data about your business in the first place. Most great data will already exist in a business, it just has to be found. 

And every now and then a business has to go out and create its own great data from scratch.

In any case, having great data means that data is usable for analytics and decision-making. The data has to be clean and trustworthy and it needs to be governed (not everyone should have access to patient data apart from the doctors and nurses for example.)

Then, in order to achieve an entire data-driven organisation, people need to have access to the data in a self-service fashion to be able to interact with customers in a smarter way and in their own moment of need.

Data is a valuable asset to both businesses and cybercriminals; how can enterprises alleviate this threat? 

One of the most precious data assets is perhaps private personal data from customers, suppliers, partners and employees as cyber attackers often steal this information and use them for identity theft and fraud.

So it’s crucial to protect that data and anonymise it with proper data privacy and security rules.

Detailed data about your customers and employees are streaming in from everywhere: legacy systems, shadow IT, CRM systems, device sensors, digital apps, social networks, and more. 

It is important to capture and map critical data elements across disparate datasets, and then track and trace them with audit trails and data lineage.

There’s a need to implement a privacy by design versus after the fact.  In essence, a need to anonymise with data masking, remediate with data quality and foster accountability across teams with proper data stewardship.

Related stories
Top stories
Story image
Recruitment
Thales on recruitment hunt for next disruptive innovations
"Recruiting new talent is part of Thales's belief in the power of innovation and technological progress to build a safer, greener and more inclusive world."
Story image
Cybersecurity
Palo Alto Networks' cloud security platform receives IRAP assessment
"We provide help protect all forms of compute, cloud native services and access to data within public and private sectors."
Story image
Apple
Jamf introduces new content filtering solution for education providers
Jamf has announced the launch of Jamf Safe Internet, a new offering that looks to deliver a safe online experience to students while offering better management options for admins.
Story image
Infrastructure
Video: 10 Minute IT Jams - An update from Paessler
Sebastian Krüger joins us today to discuss how unified infrastructure monitoring enables MSPs to seamlessly deliver services to their clients.
Story image
Tech job moves
Tech job moves - Bitdefender, Cohesity, Fortinet & MODIFI
We round up all job appointments from June 27-30, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
SOTI
Australian consumers loyal to retailers who deliver speed and visibility
SOTI finds extensive order visibility and speed are the most important factors for turning one-off customers into loyal, long-term buyers.
Story image
Solutions
Progress launches latest version of network visibility solution
In Flowmon 12 network solution, Progress has expanded its support for public cloud provider flow log monitoring and launched new features.
Story image
Remote Working
RDP attacks on the rise, Kaspersky experts offer advice
"Given that remote work is here to stay, we urge companies to seriously look into securing their remote and hybrid workforce to protect their data."
Story image
Artificial Intelligence
Juniper study reveals top AI trends in APAC region
Juniper's research shows an increase in enterprise artificial intelligence adoption over the last 12 months is yielding tangible benefits to organisations.
Story image
IDTechEx
The next stage for 5G in thermal materials - IDTechEx
IDTechEx says higher frequency deployments, such as mmWave devices and very different station types such as small cells, present their own technological evolution and, with it, thermal challenges. 
Story image
Artificial Intelligence
Accenture shares the benefits of supply chain visibility
It's clear that gaining better visibility into the supply chain will help organisations avoid excess costs, inefficiencies, and complexity to ultimately improve their bottom line.
Story image
Airwallex
How Airwallex helps businesses achieve globalisation success
As markets continue to shift, businesses need to be able to provide the same quality of service for customers regardless of where they are located around the world.
Story image
Low-code
Appian unveils low-code certification program in Australia
Appian has announced a program to provide the next generation of low-code developers with access to education on the subject and certification to foster career opportunities.
Story image
Malware
Colt launches new SASE Gateway solution with Versa
Colt Technology Services’ customers now have access to an integrated full SASE solution that brings together SD WAN and SSE features.
Story image
Ransomware
Businesses unprepared to defend against ransomware attacks
Ransomware attacks continue to impact organisations worldwide with high costs, but businesses are still largely unprepared.
Supply chain
Discover the 4 critical priorities for wholesale distribution businesses in FY23. Are you worried about how supply chain issues may affect your business in 2023?
Link image
Story image
API
Industry-first comprehensive risk-based API security enhances protection
Application Programming Interfaces (APIs) have become a crucial part of operating web and mobile application businesses and are causing significant economic growth in the digital sector.
Productivity
Discover the 5 ways your ERP may be letting you down. Is your current system outdated, difficult to manage, and costing you a fortune?
Link image
Story image
Cybersecurity
Without trust, your security team is dead in the water
The rise of cyberattacks has increased the need for sound security that works across any type of business, but with any change, buy-in is essential. Airwallex explains why.
Digital Transformation
Discover the 5 signs your business is ready for a cloud-based ERP. Is your business being left behind as more of your competitors switch to the cloud?
Link image
Story image
Dicker Data
EXCLUSIVE: Why women in IT makes good business sense - Dicker Data
The Federal government wants to bolster female participation in the tech industry to at least 40% by 2030. Here's how one homegrown Australian company has already reached that goal.
Story image
Digital Fingerprint
Decline in counterfeit cherries after digital fingerprinting
Reid Fruits says there’s been a dramatic decline in counterfeit products for its cherries over the past three export seasons to Asia because of digital fingerprinting.
Story image
Accounting
Four factors to consider when choosing the right job accounting solution
Progressive job-based businesses can achieve success by strengthening their ability to quantify every cost attributable to the delivery of an outcome for a customer.
Story image
State Library of Victoria
State Library of Victoria entrusts Oracle support and security to Rimini Street
“Our finance team are very happy with the support and security that Rimini Street provides, which keeps our assets and our customers secure."
Project management
Discover the 4 crucial factors for choosing the right job-costing solution. Is your team struggling to cost jobs and keep projects running on budget?
Link image
Story image
Data Protection
Five signs your business is ready to move to the cloud
Many organisations are thinking about moving to the cloud. But what are the signs you are ready, and what are the reasons to move?
PwC
WSLHD and PwC’s Consulting Business came together to solve through the challenges of COVID-19. A model of care was developed to the NSW Health Agency for Clinical Innovation guidelines with new technology platforms and an entirely new workforce.
Link image
Story image
Cybersecurity
Tech and data’s role in the changing face of compliance
Accenture's study found that 93% of respondents agree or strongly agree new technologies such as AI and cloud make compliance easier.
Story image
Samsung
Monitors are an excellent incentive for getting employees back
The pandemic has taught us that hybrid working is a lot easier than we would’ve thought, so how can the office be made to feel as comfortable as home? The answer could be staring you in the face right now.
Story image
Payroll
How New South Wales state departments achieved cloud migration success
State departments in New South Wales are heading to the cloud to achieve better workflow solutions, and one company is paving the way for their success.
Story image
Documentation
Adobe study finds lack of digital trust and utilisation in Australian Government agencies
New research commissioned by Adobe has revealed a significant lack of digital trust within Australian Government departments, along with the continued underutilisation of key digital processes.
Story image
Multi Cloud
Cloud is a tool, not a destination
For many years, “cloud” has been thought of as a destination which has led to a misguided strategy that sees an enterprise trying to shift all its applications to a single cloud provider – regardless of the specific needs and nuances of each individual workload.
Story image
Artificial Intelligence
Eight top DevSecOps trends to support IT innovation in 2022
The use of DevSecOps practices is growing, as it is increasingly seen as the best way to produce high-quality and secure code. So what are the current trends?
Story image
Metaverse
How the metaverse will change the future of the supply chain
The metaverse is set to significantly change the way we live and work, so what problems can it solve in supply chain management?
PwC
PwC's Consulting Business and PwC's Indigenous Consulting are proud to play an important role in helping Australian Indigenous Mentoring Experience build IMAGI-NATION, a free online university for marginalised communities around the world.
Link image
Story image
Wiise
Four things wholesale distributors need to consider for FY2023
In a post-pandemic world, there are many things for a distribution business to juggle. ERP solutions company Wiise narrows down what companies should focus on.
Story image
Macquarie Data Centres
Macquarie deal to pioneer CO2-cutting data centre tech in Australia
Macquarie Data Centres has signed a multi-year deal with ResetData, an Australian first provider using Submer data centre technology. 
Story image
Manufacturing
Sutton Tools deploys Infor M3 CloudSuite for manufacturing
Sutton Tools has also implemented the Infor OS cloud operating platform, including Infor Intelligent Open Network and Mongoose.
Story image
Robotics
Evonik relies on Getac F110 tablet to control autonomous robot
The aim of the project is to evaluate the practicality of an automated robotic maintenance and inspection solution in the chemical industry.
Story image
Sustainability
Honeywell named Frankston facility services provider
Honeywell has been named the joint facility services provider for Frankston Hospital’s AU$1.1 billion redevelopment.
Story image
Artificial Intelligence
Salesforce announces new innovations for financial services
Salesforce has launched expanded financial services that offer more targeted and trusted automation to help teams unlock insights, deliver better customer service, and drive operational efficiencies.
Story image
Enterprise Resource Planning / ERP
Five ways your ERP is letting you down and why its time for a change
Wiise explains while moving to a new system may seem daunting, the truth is that legacy systems could be holding your business back.
Story image
Artificial Intelligence
Dynatrace extends automatic release validation capabilities
Dynatrace has extended its platform release validation capabilities to improve user experience at every stage of the software development lifecycle.
Story image
Voice recognition
Renesas and Cyberon expand services with voice recognition
“We are honoured to collaborate with Renesas to simplify the development of embedded voice recognition functions."