itb-au logo
Story image

Flying high: How airline Scoot enhances the customer experience

16 May 2019

Singapore Airlines’ low-cost arm Scoot has selected Dell Boomi’s platform help it better understand its customers – and its own business.

Scoot operates across 66 cities in 18 countries across Asia Pacific, Europe, and the United States. In order to offer low-cost travel, it relies on data generated from customer bookings and internal systems. 

Scoot will use the Boomi integration platform for uninterrupted data sharing across its growing business. It hopes to adapt more quickly to changing market conditions. The ultimate goal is to improve passenger experience.

“Boomi gives us a dedicated, cloud-based integration tool that aligns to our all-cloud strategy, and is therefore able to handle the high volumes of system-to-system data transfer that our business model requires,” says Scoot’s vice president of information technology, Jason Chin.

Scoot uses Boomi to replace outdated connectors that id not provide the level of automated data management the organisation required. Its former integrations limited communication between

Scoot’s systems and restricted access to data, inhibiting the potential of its sharing capabilities. These bespoke integrations were also code-heavy, consequently demanding substantial maintenance.

“The airline industry contains among the most diverse sets of customers, and with that comes the ongoing challenge of adapting to the demands of passengers,” says Dell Boomi Asia managing director William Fu.

“By creating a centralised data repository using the Boomi integration platform, Scoot is able to establish a greater level of insight into its business, and in turn make business decisions nimbly as the market changes to bolster its competitiveness.”

Scoot consolidated TigerAir into its brand and expanded its operations. Despite the extra employees and customers, Scoot has accelerated its time to market.

Scoot says it has also been able to achieve this while maintaining its IT resources – as Boomi does not require the consistent upkeep of traditional integration technologies, it allows Scoot to achieve more with less.

“With the various features the platform provides, we will be able to connect our entire organisation to create a single source for our data, with the knowledge that this information is up to date and accurate. We will then be able to better understand our business and customers, and deliver the products and services that passengers want – before, during and after their flights,” concludes Chin.

Story image
COVID-19-themed threats, Powershell malware continue surge
“The world—and enterprises—adjusted amidst pandemic restrictions and sustained remote work challenges, while security threats continued to evolve in complexity and increase in volume."More
Story image
Fortinet: Hyperscaling networks? Hyperscale your security!
Jon McGettigan, Fortinet A/NZ Regional Director, explains why a broad, integrated and automated security fabric is the most effective strategy to protect users, apps and data in a hyperscaling environment.More
Story image
Remote work continues, and endpoint security cited as a must
Nearly half of workers will stay remote after the pandemic ends, and two out of three IT professionals are concerned with endpoint misuse, according to Prey Software's new study.More
Story image
I, Technologist: Democratising data & technology for all employees
“We now have a once-in-a-generation opportunity to turn this moment of truth for technology into a moment of trust."More
Story image
Dynatrace greatly expands infrastructure monitoring capabilities
The announcement means DevOps and site reliability engineering teams (SREs) will be better-placed to easily search and analyse real-time and historical logs from any source, all in a centralised location, without log-targeting or manual intervention. More
Story image
Users becoming more savvy with COVID phishing scams
“With COVID-19 being around for over a year now and employees becoming more aware of the types of scams that have come out related to the pandemic, cyber criminals are having less success with related phishing attacks."More