IT Brief Australia logo
Technology news for Australia's largest enterprises
Story image

Forrester has released a series of predictions for 2022

By Ryan Morris-Reade
Tue 16 Nov 2021

Forrester has published a series of reports that predict what tech executives need to look out for in 2022. 

Every year, Forrester publishes predictions reports that look at what might come to pass in the year ahead. Forrester's Predictions reports analyse the dynamics and trends in various disciplines and industries, including technology and innovation, customer experience (CX), employee experience (EX), and B2C and B2B marketing. 

"We intentionally make bold calls to push the limits and challenge the market rather than state obvious trends that are already in the works," says Forrester.

"To hold ourselves accountable and be fully transparent, we score our predictions at the end of each year to see where we hit the mark and where we didn't, as markets dynamics can change."

Tech Leadership And Innovation (CIOs)

The reports show that leading tech executives will leap from digital to human-centred transformation. In 2022, future-fit firms will think beyond digital transformation to implement initiatives that tightly fuse CX and EX. Additionally, 10% of tech leaders will also prioritise investments in strategic partnerships and innovation practices at 3x the rate of competitors. 

Forrester says tech talent panic will create broad gaps until new sourcing models go mainstream. IT firms face a 13.8% attrition rate, reflecting a slow move to "future fit" talent strategies. Frustrated traditional firms will resort to boosting wages to attract talent, while future-fit firms will use cloud-first and platform-based architectures and adopt low-code/no-code solutions to reduce their need for the most advanced technical skills. 

Cloud

The pandemic has driven up enterprise cloud usage as companies scale up their digital presence and create new products. With this new scale, organisations are seeking cloud efficiencies, scalable solutions, and unique customisation. 

Forrester predicts that in 2022 container adoption will hit 50% as cloud-native takes centre stage in enterprise cloud. More importantly, enterprises will refactor or re-platform their cloud strategies to base them on cloud-native rather than layering it onto their existing plans. Cloud-native technologies will transcend all major tech domains, such as big data, AI, and IoT. 

Forrester says Google Cloud Platform (GCP) won't achieve its short-term ambition, but it won't matter. With their market footprint still considerably behind AWS and Azure, GCP could go big by acquiring a major SaaS platform, but that path would face many obstacles. Top-two or not, GCP will find cloud highly profitable and of value to its other investments.
 
Edge, IoT, and Networking

The chip shortage will impede overall IoT market growth by 10-15%, according to Forrester. The chip shortage will not be resolved until mid-2023, and IoT devices will be hit worse. With many IoT-based "smart" products like appliances, automobiles, and consumer electronics being unavailable or overpriced, demand for "less smart" equivalents will increase. 

Investment in "smart" infrastructure will increase by 40%, predicts Forrester. Powered by large government spending in smart infrastructure to facilitate pandemic recovery in the US, EU, and China, city planners will prioritise initiatives that provide citizens with internet connectivity, address public health, and manage critical resources. 

Forrester believes satellite internet challenges 5G as the connectivity of choice. Government red tape and delays in developing 5G have opened the door for the satellite internet market, which has shown more promise in rural areas. According to the predictions, wired connectivity providers - with no cellular business - will offer satellite internet services as a backup option instead of positioning a competitor with its cellular backup connection. 

Cybersecurity, Risk And Privacy

In 2022, Forrester predicts that security, risk, and privacy leaders will find relationships more important than ever as employee monitoring battles privacy, supply chains grow, increasing third-party risks, cyber insurance evolves, staffing woes increase, and security vendors get greedy.

The predictions show one in ten experienced security pros will exit the industry. Before the pandemic, just 21% of security professionals hadn't considered quitting their current job. Yet, 2021 data indicates that 51% of cybersecurity professionals experienced extreme stress or burnout over the past year. Additionally, 65% say they considered leaving their job because of job stress.  

According to Forrester, firms will embed cyber insurance policies in contracts to offset third-party breach costs. As new suppliers are onboarded or contracts with current third parties renewed, organisations will demand a specific cyber insurance policy, where they are named as beneficiary, embedded into contracts from those partners in their ecosystems who, while a vital part of the supply chain, do not meet their cybersecurity standards or refuse to provide sufficient attestation.  

Other future predictions from Forrester include:

  • Fifteen companies in the Global 500 will create a new Chief Trust Officer role. Organisations will have to drive decision-making based on levers of trust, such as accountability and integrity. To execute on this, companies in industries that require a high degree of trust, such as critical infrastructure and technology, will create a dedicated "CTrO" role reporting to the CEO. 
  • At least five large companies will introduce bias bounties. With bias bounties, users are rewarded for identifying bias in AI systems. In 2022, major tech companies like Google and Microsoft will implement bias bounties and banks and healthcare companies.  
  • The adoption of privacy-preserving technology will double. Adoption of PPTs, including federated learning, secure multi-party computation, and differential privacy, will double in 2022, with financial services, healthcare, and public sector companies leading the pack. 
  • 3x the number of companies will commit to the Climate Pledge Initiative. The Climate Pledge Initiative asks companies to pledge to net-zero by 2040. Due to changing consumer sentiment, investor demands, government investment, employee engagement, inevitable regulation, additional partner and supplier scrutiny, and pressure from the rest of the ecosystem, companies will attempt to prove their sustainability bona fides by committing to the pledge. 
  • Returns will become the next "hot" retail competitive service differentiator. Returns will become a priority since these policies influence how consumers choose a retailer in the first place. Online adults, approximately 3 out of 5 in the US, France, and the UK, want free return shipping, and about 2 out of 5 want the refund via the original form of payment.
  • Western brands will spend 2022 courting new partners in China beyond Alibaba and JD.com. Western brands will spend 2022 busily vetting and courting niche marketplaces and mini-programs via companies such as Douyin, Little Red Book, and WeChat to build more direct consumer relationships and sell to them directly.  
  • The circular economy will become a must-have offering – and fuel intense investment. Forrester's data reveals that online consumers in the US (41%), France (60%), and the UK (49%) prefer to buy environmentally sustainable products. As the second-hand market continues to gain popularity, investment in companies that can facilitate the logistically challenging offering will increase. 
  • Companies will use technology to dance and spar with marketplaces. In the US, 57% of B2C eCommerce sales flow through marketplaces today. 
  • Anywhere commerce will compel a new experience architecture. Smart technologists will revisit the technological foundations of engagement to make every touchpoint a shopping moment in 2022. They will assemble a portfolio not of touchpoint-specific systems, but an "experience architecture." This will enable merchants to sell in owned moments on the phone from the kitchen table, the retail store, or the manufacturing shop floor, in paid moments on Amazon or Walmart, or earned moments on Instagram or YouTube.  

 

Related stories
Top stories
Story image
Tech job moves
Tech job moves - Bitdefender, Cohesity, Fortinet & MODIFI
We round up all job appointments from June 27-30, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
SOTI
Australian consumers loyal to retailers who deliver speed and visibility
SOTI finds extensive order visibility and speed are the most important factors for turning one-off customers into loyal, long-term buyers.
Story image
Digital
Ivanti puts spotlight on power of employee digital experiences
The report revealed that 49% of employees are frustrated by the tech and tools their organisation provides and 64% believe this impacts morale.
Story image
Artificial Intelligence
Juniper study reveals top AI trends in APAC region
Juniper's research shows an increase in enterprise artificial intelligence adoption over the last 12 months is yielding tangible benefits to organisations.
Story image
Cybersecurity
Zero trust security adoption rises 27% in just two years
A survey of WAN managers has revealed that multi-factor authentication and single sign-on are the top zero trust features implemented.
Story image
Digital Transformation
Google Cloud launches new Digital Accelerator bundles for Aussie SMBs
The new bundles are designed to help Australian small and medium-sized businesses embrace digital transformation and take their businesses online.
Story image
Digital Transformation
What CISOs think about cyber security, visibility and cloud
Seeking to uncover the minds of CISOs and CIOs across Asia Pacific, my company recently asked Frost & Sullivan to take a snapshot of cloud adoption behaviour in the region.
Story image
Internet of Things
ManageEngine wins big in IDC MarketScape assessment
ManageEngine's Endpoint Central service has been recognised as a leader by IDC MarketScape in several categories including Internet of Things device deployments and UEM software for SMEs.
Story image
Data Protection
Five signs your business is ready to move to the cloud
Many organisations are thinking about moving to the cloud. But what are the signs you are ready, and what are the reasons to move?
Story image
Citrix
The best ways to attract young talent during labour shortages
New research from Citrix reveals hybrid working and ventures into the metaverse are top of mind for Gen Z workers.
Productivity
Discover the 5 ways your ERP may be letting you down. Is your current system outdated, difficult to manage, and costing you a fortune?
Link image
Story image
BitTitan
How to achieve your monthly recurring revenue goals
Monthly recurring revenue (MRR) is the ultimate goal, the most important issue on which anyone in the IT channel should focus.
Story image
Enterprise Resource Planning / ERP
Five ways your ERP is letting you down and why its time for a change
Wiise explains while moving to a new system may seem daunting, the truth is that legacy systems could be holding your business back.
Story image
Sustainability
Vertiv releases updates on ESG initiatives, sets sights on future
Vertiv has released its inaugural environmental, social and governance (ESG) report, the company’s first public report of its ESG activities.
Story image
Payroll
How New South Wales state departments achieved cloud migration success
State departments in New South Wales are heading to the cloud to achieve better workflow solutions, and one company is paving the way for their success.
Story image
MarTech
Martech experts reveal the “buzz” on personalisation
In the digital age, innovative technology must be leveraged to power an efficient and effective relationship marketing strategy.
Story image
Mergers and Acquisitions
SAS acquires Kamakura to propel risk technology innovation
Underscoring SAS growth in the domain-specific solutions space, the acquisition will enable SAS to greatly enhance the breadth of its risk solutions portfolio. 
Story image
Vendor
Forescout reveals top vulnerabilities impacting OT vendors
Forescout’s Vedere Labs has disclosed OT: ICEFALL, naming 56 vulnerabilities affecting devices from 10 operational technology vendors.
Digital Transformation
Discover the 5 signs your business is ready for a cloud-based ERP. Is your business being left behind as more of your competitors switch to the cloud?
Link image
Story image
Robotic Process Automation / RPA
Salesforce announces latest generation of MuleSoft
Salesforce has introduced the next generation of MuleSoft, a unified solution for automation, integration and APIs to automate any workflow.
Story image
Artificial Intelligence
Accenture shares the benefits of supply chain visibility
It's clear that gaining better visibility into the supply chain will help organisations avoid excess costs, inefficiencies, and complexity to ultimately improve their bottom line.
Story image
Hybrid Cloud
Advent One acquires Layer 8 Networks, complements hybrid cloud offering
The acquisition comes at a time of surging demand in hybrid cloud, network virtualisation and network security.
Story image
Hybrid workforce
Why hybrid working is here to stay and how to ace it
Citrix's new report reveals hybrid workers are more productive and engaged at work than their office and completely remote counterparts.
Story image
Online shopping
Consumers want speed, visibility in return for brand loyalty
72% of Australian shoppers want complete online order visibility and 63% are loyal to retailers who deliver goods the fastest.
Project management
Discover the 4 crucial factors for choosing the right job-costing solution. Is your team struggling to cost jobs and keep projects running on budget?
Link image
Story image
State Library of Victoria
State Library of Victoria entrusts Oracle support and security to Rimini Street
“Our finance team are very happy with the support and security that Rimini Street provides, which keeps our assets and our customers secure."
Story image
Infrastructure
Oracle Cloud Infrastructure expands distributed cloud services
“Distributed cloud is the next evolution of cloud computing, and provides customers with more flexibility and control in how they deploy cloud resources."
Story image
Civil Defence
OutSystems platform chosen as part of ADF contract
"To be included in this project is a reflection of our ability to deliver secure, modern digital outcomes for defence at an incredible pace."
Story image
Voice recognition
Renesas and Cyberon expand services with voice recognition
“We are honoured to collaborate with Renesas to simplify the development of embedded voice recognition functions."
Story image
Public Cloud
Public cloud services revenues top $400 billion in 2021
"For the next several years, leading cloud providers will play a critical role in helping enterprises navigate the current storms of disruption."
Story image
Microsoft
ASI Solutions named finalist of Microsoft Surface Partner of the Year
"ASI Solutions has a strong Microsoft focus, building value by helping customers maximise investment in modern workplace solutions."
Story image
Accounting
Four factors to consider when choosing the right job accounting solution
Progressive job-based businesses can achieve success by strengthening their ability to quantify every cost attributable to the delivery of an outcome for a customer.
Story image
Compliance
Stock security features inadequate in face of rising risk
"Organisations must proactively find ways of identifying unseen vulnerabilities and should take a diligent, holistic approach to cybersecurity."
Story image
Cybersecurity
Video: 10 Minute IT Jams - An update from CrowdStrike
Scott Jarkoff joins us today to discuss current trends in the cyber threat landscape, and the reporting work CrowdStrike is doing to prevent further cyber harm.
Story image
Samsung
Monitors are an excellent incentive for getting employees back
The pandemic has taught us that hybrid working is a lot easier than we would’ve thought, so how can the office be made to feel as comfortable as home? The answer could be staring you in the face right now.
Story image
Cloudian
Cloudian, Vertica to deliver on-premise data warehouse platform
"We’re enabling our customers to capitalise on a leading object storage platform and maximise the value of their digital assets.”
Story image
Data ownership
Brands must reclaim trust by empowering data ownership
According to Twilio's new State of Personalisation Report 2022, 62% of consumers expect personalisation from brands, and yet only 40% trust brands to use their data responsibly and keep it safe.
Story image
Wiise
Four things wholesale distributors need to consider for FY2023
In a post-pandemic world, there are many things for a distribution business to juggle. ERP solutions company Wiise narrows down what companies should focus on.
Story image
API
Industry-first comprehensive risk-based API security enhances protection
Application Programming Interfaces (APIs) have become a crucial part of operating web and mobile application businesses and are causing significant economic growth in the digital sector.
Supply chain
Discover the 4 critical priorities for wholesale distribution businesses in FY23. Are you worried about how supply chain issues may affect your business in 2023?
Link image
Story image
Metaverse
How the metaverse will change the future of the supply chain
The metaverse is set to significantly change the way we live and work, so what problems can it solve in supply chain management?
Story image
Airwallex
How Airwallex helps businesses achieve globalisation success
As markets continue to shift, businesses need to be able to provide the same quality of service for customers regardless of where they are located around the world.
Story image
Migration
SNP unveils next generation of CrystalBridge software platform
Data is a key pillar of every customer-centric organisation, as it relies on agile decisions to become increasingly sustainable and intelligent.
Story image
Infrastructure
New VMware offerings improve cloud infrastructure management
VMware has unveiled VMware vSphere+ and VMware vSAN+ to help organisations bring benefits of the cloud to existing on-prem infrastructure.