Foxtel revolutionises streaming with Amdocs Subscription Marketplace
In the rapidly evolving world of media and entertainment, staying relevant amidst growing demand for over-the-top (OTT) and digital consumer services is crucial. Foxtel Group, a major Australian subscription TV and streaming provider, successfully deployed Amdocs Subscription Marketplace onto Hubbl, Australia's newest streaming aggregation product. By doing so, Foxtel has not only enhanced its service offering but also positioned itself to reap the benefits of comprehensive OTT and digital consumer services.
As the demand for more relevant services grows, OTT and digital consumer service providers push to augment their reach to consumers. Communications and media service providers like Foxtel need to find ways to stay relevant. This scenario presents significant opportunities but also comes with challenges: accelerating time-to-revenue, providing an immersive user experience, optimising costs, and driving scalability and service adoption.
Amdocs Subscription Marketplace, formerly known as Amdocs MarketONE, provides a comprehensive solution to these challenges. The platform enables the integration of diversified subscription services, global streaming content apps alongside local broadcast video-on-demand apps to business and cloud storage apps, driving a seamless user experience and operational efficiencies through simplified and accelerated partner onboarding.
Foxtel Group integrated Amdocs Subscription Marketplace into Hubbl, their latest streaming aggregation product. This deployment allowed Hubbl to fuse live TV and streaming into a single, unified viewing experience. Les Wigan, Managing Director of Hubbl, highlighted the significance of this integration: "Hubbl is the future of technology and streaming, fusing free and paid entertainment and sports content from apps, channels, live TV, and the internet into a single platform. The successful and speedy deployment of Amdocs Subscription Marketplace helped us integrate all the streaming apps onto one platform, enhancing the user experience for our customers."
The deployment of Amdocs Subscription Marketplace has had a transformative impact on Foxtel's service offering. By leveraging the platform, Foxtel can streamline the process of onboarding new content partners, ensuring their platform remains up-to-date with the latest offerings from both local and international providers. This approach enhances the user experience, drives subscriber growth, and increases customer lifetime value (CLTV).
Anthony Goonetilleke, Group President of Technology and Head of Strategy at Amdocs, elaborated on the benefits: "Today's customers seek seamless, integrated digital experiences with the tap of a finger or click of a button. We are thrilled to expand our collaboration with Foxtel as they adopt our Subscription Marketplace, bringing some of the most popular global content applications onto their new streaming platform. This engagement positions Foxtel to drive subscriber growth and provide end users with a frictionless service experience, ultimately leading to increased customer lifetime value."
The integration of Amdocs Subscription Marketplace into Hubbl exemplifies how communications and media service providers can stay relevant in a competitive market. By adopting these comprehensive subscription services, such as OTT and digital consumer services, Foxtel has not only met the growing demand for a unified viewing experience but also positioned itself to optimise costs, drive scalability, and accelerate time-to-revenue. This case study underscores the importance of technological innovation and strategic partnerships in the media and entertainment industry.
The seamless integration of various streaming apps into a single platform provides a superior viewing experience. Simplified and accelerated partner onboarding streamlines operations and ensures the platform remains current. A unified platform drives subscriber growth and increases customer lifetime value. By leveraging advanced solutions like Amdocs Subscription Marketplace, Foxtel remains competitive in a rapidly evolving market.
Foxtel Group's deployment of Amdocs Subscription Marketplace on Hubbl marks a significant advancement in the Australian streaming landscape, showcasing how innovative solutions can transform service offerings and drive business success.
