Freshworks expands local product hosting on Sydney data centre

Freshworks announced that it has expanded the number of products hosted on its Sydney data center, to include CRM solution, Freshsales, chat software, Freshchat, and call centre option, Freshcaller.

Launched in January last year, the Sydney data center already hosts the popular Freshdesk and Freshservice products. For customers in the region, local hosting provides additional security, faster data transfers, and lower latencies, which are critical for many Australian-based enterprises.

Local hosting means that Freshworks is able to meet the data sovereignty and privacy requirements across health, government, financial services amongst other industries.

Research accelerator Intersect.org.au was one of the earliest adopters of Freshworks products in Australian data centers.

"Data privacy and locality considerations are ever increasing in criticality in both security and legal contexts", comments CEO Marc Bailey.

"Expanding local Freshworks data center offerings delivers on a long term commitment and will enable a 360 view of our research community, from first contact through to supercomputing support, without exporting personal data."

Intersect is now augmenting Freshservice with Freshsales to enhance personal empathy, attentiveness and service for its customer base of thousands of researchers across Australia and New Zealand.

Freshworks Australia GM Sreelesh Pillai says, "Being hosted on Amazon Web Services, recognised with Protected certification status from the Australian Cyber Security Centre, has allowed us to secure stronger and wider relationships in Australia, especially across Government teams.

"ANZ is a priority market for us and to serve our customers we've always strived to invest in localising our products and services in the region. Since the launch of our data center last year, we've seen high interest from customers across sectors to store sensitive workloads locally. Given the high demand, adding more products was a natural call for us"

The company has over 2,200 paying customers in Australia and New Zealand and launched its second office in the region, in Melbourne, during April of this year.

The office opened in response to Australian local growth, with annual recurring revenues increasing by 5X since the opening of the Sydney office in September 2015.