FUJIFILM Business Innovation Australia (FUJIFILM BI Australia) has appointed Yasuyuki Matsumoto as the new Managing Director, set to lead the company into its next phase of growth. This news also aligns with the company's recent announcement of three new Authorised Dealers across Queensland and Western Australia (WA).

Mr Matsumoto, a seasoned executive with over 30 years' experience within the Fujifilm Group, steps into his new role having previously served as Chairman and President of FUJIFILM Business Innovation (China), Chairman of FUJIFILM Business Innovation (Hong Kong), and Head of East Asia Operations. His prior experience includes being a Managing Director of FUJIFILM Business Innovation (Hong Kong) from 2019 to 2022 and holding senior roles in Vietnam, Japan, China, and Singapore.

Following his appointment, Mr Matsumoto shares, “I am pleased to be appointed Managing Director of FUJIFILM BI Australia and joining the incredibly talented team to support the growth and evolution of our solutions and services. IT spending in Australia is expected to reach over $133B in 2024, largely led by software and IT services. Combined with the appetite to modernise IT systems, there is enormous opportunity for us to support organisations across the board with their most complex digital transformation challenges."

Mr Matsumoto further highlighted the growing importance of digital transformation in business, stating, "Growing businesses are placing more importance on building a strong foundation for customers’ digital experiences, as well as supporting their employees and a range of other efficiencies to accelerate their own transformation." He sees the collaboration with their partners as crucial in helping organisations, especially small-to-medium-sized ones, navigate their digital transformation journeys.

The new authorised dealers are Fuji Solutions Group in Queensland, DX Business Innovation in WA, and UTECK operating under the co-direction of Quintin Whitcher, current owner of SOS Office Equipment in Bunbury, and Damon Rowan, most recently Master Agent for FUJIFILM BI Australia in Perth. Each brings extensive experience and local knowledge to the role, supporting the company in providing digital transformation solutions for their customers.

Stephen Sims, Executive General Manager, Sales and Solutions at FUJIFILM BI Australia, expressed confidence in their new leadership and partnerships. "This is an exciting new chapter for FUJIFILM BI Australia. Under the leadership of Mr Matsumoto and the focus of our global strategy, we're well positioned to continue our leadership in the market while innovating digital transformation solutions for all our customers, partners and the community," he says.

Established in 1962, FUJIFILM Business Innovation is a global leader in providing innovative solutions to businesses worldwide and supports the drive towards digital transformation in the workplace through their diverse portfolio including IT services, business process outsourcing services, digital multifunction printers, and more.