Story image

Google Cloud transforms the traditional marketing campaign with AI

01 May 18

Marketo announced two new partnerships recently, both aimed at helping clients optimise and ramp up marketing campaigns.

The first is a strategic deal with Tata Consultancy Services (TCS), a global IT and consulting giant that will leverage Marketo’s solutions to help customers transform their marketing campaigns.

Through this partnership, TCS and Marketo will bring to market services built on Marketo’s technology, including helping companies evolve from regionalised marketing operations teams to global demand centers.

Marketo CEO, Steve Lucas says TCS has a long and successful track record of helping businesses succeed in their transformation journeys.

“When combined with our Marketo Engagement Platform, this partnership will help our customers scale from traditional marketing campaigns to impactful enterprise-level engagements, benefiting the organisation along the entire customer journey,” Lucas adds.

The second partnership sees Marketo collaborate with Google Cloud to drive artificial intelligence (AI) innovation in marketing.

Leveraging Google Cloud’s machine learning technology, Marketo is working with Google’s experts to create new offerings that improve the speed, scale and effectiveness of campaigns by enabling marketers to better personalise and segment their audiences.

Lucas also comments on this deal, stating: “Marketo is on a mission to build the world’s broadest and most powerful marketing engagement platform.”

“With Google Cloud, our customers can leverage big data on a world-class cloud platform and deliver faster campaign performance to engage with billions of individuals in the moment, while providing the security that customers demand.”

“Together we are envisioning solutions that will quickly put greater insights in the hands of the marketer, saving them time and energy.”

The Marketo Engagement Platform currently manages nearly half a trillion interactions every year. Aiming to make these interactions even smarter, Marketo is using Google Cloud machine learning to empower marketers to tap into even more of their own data, and interpret insights without the need of data scientists.

Google Cloud CEO Diane Greene adds, “We are thrilled to have Marketo on Google’s Cloud Platform and look forward to better serving both them and their customers with secure real-time engagement as only Google Cloud can do.”

“We are also working with Marketo to bring our machine learning capabilities into the Marketo platform. We anticipate this being a significant and highly valued part of the next stage of their product offering.”

Why A/NZ organisations need to improve compliance protocols
Only a mere 4% of IT decision makers and data managers surveyed said their organisation faced no data management challenges. 
AWS tops all four global markets, APAC a unique case
The order of proceedings remains relatively the same in three of the four major regions for public cloud services providers, but the APAC market is bolstered by the prominence of China.
How artificial intelligence is transforming finance teams
"Organisations using cognitive ergonomics and system design in new AI projects will achieve long-term success four times more often than others.” 
Pure Storage launches new cloud data services
“Customers should be able to make infrastructure choices based on what’s best for their environment, not constrained by what the technology can do."
Is self-service BI living up to the hype?
the explosion of data available to a business and self-service BI tools is transforming how everyone works - but is self-service living up to expectations?
What the people say - Gartner’s November Customers’ Choices
A roundup of the latest Gartner Peer Insight Customers’ Choices from Backup and Recovery to Business Intelligence and Analytics, and more.
How organisations can use AI to generate business insights
DataRobot’s automated machine learning enhanced Precision Marketing’s predictive modelling capabilities.
WA council first to adopt new Datacom tech for local government
The early adopter Shire of Majinup’s initial priority is to use Datascape to help it engage more closely with its community.