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Google dominates mobile enterprise space

By Catherine Knowles
Tue 12 Jan 2016
FYI, this story is more than a year old

The mobile enterprise market is supremely competitive, and as such solution providers that understand the fundamental challenges businesses are facing stand out from the crowd, according to analysts Frost & Sullivan.

Google is one such company. Recognising the success of Google’s ‘for Work’ Android solutions, Frost & Sullivan have awarded the multinational tech company the award for Visionary Innovation Leadership.

Google’s work solutions provide secure anywhere, anytime access to company data and cements the company’s leadership in the mobile enterprise productivity market, according to the analysts.

Founded in 1998 as a search engine company, Google has grown into an innovative powerhouse offering web-based services and products for consumers and businesses, Frost & Sullivan says.

Significantly, it is in a unique position to address the needs of mobile professionals due to its clear line of sight into enterprise-specific challenges inherent in the increasing use of technology, the analysts say.

"In order to compete in today's mobile enterprise market, solution providers must be process driven and focus on effective strategies that will carry over smoothly as technology progresses," says Brent Iadarola, Frost & Sullivan mobile and wireless vice president.

"Google has leveraged its broad technological reach and foresight to anticipate and address the evolving needs of mobile customers,” he says.

Frost & Sullivan says, Google's ‘for Work’ solution set is characterised by openness, agility, and flexibility. The entire solution set comprises Android for Work, Chrome for Work, Google Apps for Work, Google Cloud Platform, Maps for Work, and Search for Work.

The research suggests there is a strong need and ample market opportunity to expand these solutions into a variety of verticals, including field services, home healthcare, the public sector, and transportation and distribution.

Android for Work offers an optimised method for consistently managing an array of Android devices using a single management console.

It also presents user-friendly ways to find, set up, and provision global management of applications across mobile devices, the analysts say.

Google has leveraged its R&D and experience in serving mobile customers to position Android for Work as a valuable, scalable tool for a variety of industries.

New application programming interfaces now allow Android for Work to be used for advanced workflow management in industries that have traditionally been slow to embrace mobile business practices, Frost & Sullivan says.

"Android for Work mitigates the risk of security breaches common on personal devices. Customised enterprise controls determine the type of information that will be made available to any employee device at any given time," says Iadarola.

"Through such stringent control over mobile-accessible workplace data and documents, and a focus on a broad spectrum of customers, Google is positioning itself as a mainstay in the mobile enterprise market,” he says.

"Google is demonstrating what it takes to be a visionary innovator in the mobile enterprise productivity space, with its deep understanding of the future needs of mobile customers,” says Krishna Srinivasan Frost & Sullivan global president and managing partner.

“Android for Work is a testament to Google's singular focus on creating solutions that not only improve business performance, but also enhance individuals' work and personal lives," he says.

For leading the charge toward transformational mobile practices across industries that are only beginning to mobilise work solutions, Frost & Sullivan is pleased to present Google with the 2015 Frost & Sullivan Award for Visionary Innovation Leadership.

Each year, Frost & Sullivan presents this award to the company that has demonstrated the understanding to leverage global Mega Trends and integrate the vision into processes to achieve strategic excellence.

The award recognises the efficacy of the recipient's innovative process and the impact it has on business and society at large.

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