Havas Media Group has announced the appointment of Rebecca Tos as Managing Partner to lead its new Havas Market× business division. The division will integrate customer experience, ecommerce, and data alongside paid media and content activation. This will help marketers to engage consumers across the entire customer decision journey, from the first touchpoint right through to a sale. The appointment comes as Havas reimagines the future and focuses on seamlessly integrating customer experience, activation, content, brand experience, and media experience with the elevated Havas Market× offering.

Virginia Hyland, CEO of Havas Media Group, said, “There is no better person than Rebecca from across our entire industry who is proven to deliver serious growth for marketers. Rebecca’s deep expertise in ecommerce, customer experience, data, CRM, tech, and performance made her ideally suited to build on the agency’s momentum from 2022’s client work and growth.”

Rebecca Tos has over 20 years of experience and has held executive leadership roles, including leading 150 people as Managing Director of the Dentsu-owned Merkle group of performance, data, and tech businesses. She spent five years as CEO of Columbus and has been an advisor to tech, digital, and ecommerce companies, including Havas Media, since last year.

Tos said, “Customer and shopping experiences have become complex, personal, and omnichannel. Leveraging our proprietary technology and expertise, it’s incredibly rewarding, seeing the impact we have on customer conversion rates, experiences, and imperatively, our clients’ revenue and bottom line.” Havas Group is one of the world's largest global communications groups, employing 22,000 people in over 100 countries. The group takes a holistic view of the role of media, examining every step of the customer journey to design and deliver brand experiences that influence consumer opinion, behavior, and action at every interaction.