HERE partners Prinzhorn on factory digital workspace

HERE Enterprise has partnered with Prinzhorn Group, with the rollout starting at Hamburger Containerboard, the group's cardboard division.

The agreement expands HERE's presence into industrial manufacturing after its earlier work with customers in financial services.

Prinzhorn is using HERE to build a digital workspace that brings together applications, workflows and company content in one place for operations staff. The system is already live in the group's internal application portal, with adoption expected to widen across more users and sites during the current rollout phase.

At Hamburger Containerboard, staff work across a broad operational chain, from engineers overseeing and maintaining fast-running production machinery to logistics and supply chain teams handling raw material intake and customer deliveries. The aim is to reduce the time workers spend moving between separate desktop systems during a shift.

Before the deployment, employees often had to open, close and switch between multiple applications to complete related tasks. Under the new setup, teams work in a single branded environment that connects to tools including Microsoft 365 and guides users through key workflows.

This is intended to create a more consistent experience across roles and locations, while cutting manual handoffs and reducing time spent navigating disconnected systems. For plant operators, that includes access to equipment monitoring dashboards, maintenance workflows and production schedules from the same environment.

Factory rollout

Hamburger Containerboard is one of Europe's largest producers of containerboard made from 100% recycled materials. The division sits within Prinzhorn Group's paper and packaging business, where daily operations depend on close coordination across production, maintenance, logistics and supply chain functions.

Manufacturing groups have been under pressure to simplify internal software estates as plant staff increasingly rely on digital tools for routine work. In practice, that often means reducing the number of separate systems workers must access to complete tasks tied to production, maintenance and delivery schedules.

Adam Toms, President at HERE Enterprise, said the partnership reflects that demand in industrial settings as well as office-based work.

"Manufacturing environments, especially those as committed to sustainability as Prinzhorn Group, depend on efficiency. Every process is optimized to ensure a safe, productive workplace. The same principle applies to the digital environment: by designing for the way people actually work, we can eliminate unnecessary steps, save hours and reduce unnecessary frustration for employees," said Adam Toms, President, HERE Enterprise.

He added that the company sees the software as relevant beyond the sectors where it first established its customer base.

"This partnership with Prinzhorn Group shows that the enterprise browser isn't just for the office. It belongs wherever work happens, from the trading floor to the factory floor. By bringing applications, workflows and intelligence into one place, we're helping organizations like Prinzhorn Group simplify how work gets done across every corner of operations," said Toms.

Operational focus

For Prinzhorn, the project centres on how employees navigate systems during shifts in environments where delays can affect throughput and product quality. Workers need quick access to the right software and workflow at the right moment, regardless of where they sit in the organization.

Laszlo Paulik, Product Owner - Operational Excellence at Hamburger Containerboard, said the company views the new setup as part of a wider effort to update operating processes across sites.

"Our people work across complex, high-stakes environments where time lost to the wrong tool or a missing workflow has a direct impact on throughput and quality," said Laszlo Paulik, Product Owner - Operational Excellence, Hamburger Containerboard.

"With HERE, we can guide users to the right applications, streamline workflows and make information more accessible regardless of where they are in the organization. This is an important step in modernizing how we operate across our sites," said Paulik.

HERE said its product is built on Google Chromium and includes security controls alongside workflow and AI features. In the Prinzhorn deployment, the main practical change for workers is that several day-to-day digital tasks previously spread across different applications are now presented through a single internal workspace.

The initial rollout at Hamburger Containerboard gives HERE an industrial manufacturing reference customer in Europe's paper and packaging sector, while giving Prinzhorn a test case for broader adoption across more users and sites.