Impressive Labs launches support for in-house marketers

Impressive has announced the launch of a new service aimed at supporting organisations managing their digital marketing internally, named Impressive Labs.

This service is designed to provide the expertise and guidance often missing from in-house teams without incurring the high costs associated with traditional agency arrangements.

According to Robert Tadros, Chief Executive Officer at Impressive, the service is tailored to organisations building out internal marketing teams who still require professional guidance to develop exceptional campaigns. "We see the move to in-house teams, but they still need the training, strategy, and peace of mind that an agency brings. With our new In House Support offering, we give clients the best of both worlds at a lower cost than a traditional agency relationship," he said.

The Impressive Labs Support service is structured around three core pillars: Strategic Guidance, Training & Development, and Audits & Ad Hoc Reviews.

The first pillar, Strategic Guidance, addresses the need for strategic direction within in-house marketing teams. Impressive notes that while these teams often have strong execution skills, they may lack the seniority needed for setting strategic goals or adapting swiftly to changing market landscapes. The service promises access to senior experts for strategic planning across various marketing functions, which helps companies avoid the overhead costs associated with hiring additional senior staff.

Training & Development is the second core pillar and aims to keep in-house teams updated with the latest digital marketing tools, strategies, and practices. This component includes a mixture of public workshops and personalised, in-house training sessions designed to provide current industry insights and developments to team members responsible for managing significant client ad spend each month.

The final pillar is Audits & Ad Hoc Reviews, offering organisations a means to obtain objective assessments of their marketing operations. This includes thorough audits of specific campaigns or full-scale marketing performance reviews, providing organisations with insights and recommendations to optimise their marketing efficiencies.

Impressive, based in Melbourne, is known for delivering performance-driven digital marketing solutions across various sectors, working with clients such as Modibodi, Mattel, iSelect, The Memo, Kogan, Kookai, and Zanui.