Infosys becomes Digital Innovation Partner for Formula E Championship

Infosys is entering into a strategic three-year partnership with the ABB FIA Formula E World Championship to become its official Digital Innovation Partner. This announcement signals a significant development within the world of motorsport, most notably in promoting advancements in fan engagement and sustainability initiatives.

As part of this innovative partnership, Infosys is aspiring to engage a significant amount of fan base, with a goal of 500 million fans by 2030. This will be achieved via the creation of an AI-powered Fan Customer Data Platform. Infosys will also employ its AI offering, Topaz, to enhance the in-race viewing experience through the provision of real-time insights and driver statistics. Supporting Formula E's environmental efforts, Infosys is targeting a 45% carbon reduction by 2030 by applying its advanced AI capabilities for improved sustainability reporting.

Jeff Dodds, Formula E's Chief Executive Officer, enthused about the partnership: "Infosys' expertise in cutting-edge technologies makes them the ideal partner to help us drive the future of electric motorsport. We are excited to work with them to deliver exceptional experiences for our global fan base and further strengthen Formula E's position as a leader in sustainable, digital-first sports. Infosys' commitment to sustainability and innovation aligns perfectly with our vision."

The partnership will focus on three core areas, including fan growth, technology innovation, and environmental stewardship. By unlocking deep fan engagement and personalisation opportunities, the partnership endeavours to better serve Formula E's growing global fan base. Infosys, utilizing its AI-first suite of offerings, aims to enhance the overall viewing experience for fans with real-time data and statistics during races.

Sumit Virmani, EVP & Global Chief Marketing Officer at Infosys, expressed delight at the new strategic collaboration, naming Formula E a "visionary motorsport series, that shares our passion for sustainability and AI-led innovation. This strategic collaboration will showcase our AI, digital, and analytics prowess, elevating the fan experience while enhancing Formula E's sustainability goals. Together, we aim to redefine the possibilities in electric motorsport."

Focusing on sustainability, Infosys intends to play a critical role in supporting Formula E's carbon reduction target of 45% by 2030. This will be achieved via transforming the sport's carbon reporting capabilities - the aim is to improve the accuracy, reliability, and traceability of data collection and set new standards in sustainability assessments for the championship.

As a brand, Infosys has already established successful associations within the global tennis ecosystem for nine years; these partnerships demonstrate the practical benefits of integrating AI into sports. Recognising such benefits, there is considerable enthusiasm about the potential output of this innovative partnership within the world of motorsport.