Interactive appoints Broadbent as SA sales lead

Interactive has announced the appointment of Darren Broadbent as Sales Lead for South Australia.

Darren Broadbent joins Interactive with over 20 years of expertise in business development and customer engagement. His new role will focus on driving growth in the South Australian market, establishing strategic partnerships, and enhancing customer success.

Broadbent's leadership in sales is characterised by a comprehensive understanding of both hardware and software technologies applicable across different industry sectors. Prior to joining Interactive, he held positions such as Team Leader in Maintenance Services and Account Executive at Data#3, as well as Business Development Executive and Cyber Security Practice Lead at Duco Limited.

Simon Durkin, Managing Director – Systems, at Interactive, expressed confidence in the new appointment, stating: "Darren's expertise in scaling businesses through strategic customer engagement and driving brand awareness is a perfect fit for Interactive. Darren's appointment represents a significant part of our investment in the South Australian market, which is making an increasingly important contribution to Australia's technology capability. Darren's proven track record in business growth will be instrumental in helping customers find the solutions they need in our wide range of services, enabling us to serve as a trusted technology partner."

Darren Broadbent shared his enthusiasm about his new position, saying: "I'm excited to join Interactive's industry-leading team and reach new heights in the South Australian corridor." He further emphasised his commitment to customer engagement: "I'm passionate about helping customers improve their operations, and Interactive has a real opportunity to shake up the market in South Australia. We have the capability, and now it's time to make sure our customers know what we can offer. I'm eager to meet with our current and prospective customers, understand their needs, and offer solutions that provide greater value. South Australia is a growing market, and at Interactive, we're ready to meet customers where they are."

Simon Durkin added: "We know it's hard to find a technology partner that truly stands out, especially in a concentrated market. But now, South Australian businesses have another choice—one backed by 36 years of experience, supporting over 2000 customers across Australia's industries. At Interactive, we don't just offer IT services; we bring deep expertise in cloud, cyber security, and systems maintenance to help businesses thrive."