IT Brief Australia logo
Technology news for Australia's largest enterprises
Story image

Is video technology the future of retail?

By Contributor
Thu 12 May 2022

The way we hunt for and buy products has forever changed with innovative technology designed to take customers from their initial curiosity through to purchase. The COVID-19 pandemic has further accelerated this transition and brought video solutions to the fore in a whole new way.

Interestingly, a recent survey of New Zealand consumers from Shopify revealed that 88% of New Zealanders say that COVID-19 has or will impact how they shop. The most common outcome is increased online shopping (mentioned by 60% of shoppers). Within Australia, Shopify found that 83% of shoppers say it's crucial that a brand now has an online presence, with only 7% per cent saying it only mattered if that presence is better than the in-store experience. 

In 2020, when shop fronts were forced to close, retail businesses had to rethink many aspects of their business model, from communicating with staff to reimagining the customer experience. The move to a hybrid model, where stores invested in physical stores as well as eCommerce and tech-enabled collaboration, was initially implemented to keep the lights on. 

Considering retail is a highly visual industry, it's no surprise that video technology has been a significant part of this hybrid model for many businesses. This is especially true for fashion, where smart video empowers intuitive and impactful shopping experiences.

Retailers should look for 'technology that disappears'

As video collaboration becomes a standard part of working life, demand for seamless and intuitive solutions grows. However, many businesses continue to experience numerous technical issues with their video solutions, as traditional products fail to meet today's requirements. In fact, a recent Demodesk study found that 67% of employees believe that more than half of the virtual meetings they participate in are unproductive. The study states this is due to various factors, the most obvious being technical challenges.

Neat CEO and co-founder Simen Teigre says video should be seamless and blend in with the environment. This means maximising the physical space, whether that's interactive meeting rooms, creative huddle spaces or breakout areas, and finding solutions designed to adapt and help employees move about, relax, and feel they are in the room with those they're talking to.

When video solutions offer high-quality video and audio, the technology becomes a backdrop so employees and customers can focus on the task at hand. 

Video technology solutions in action

Incu, a major high-end Australian fashion retailer with an online shop, originally sought video technology to maintain a feeling of community during lockdowns. With 13 locations, 190 workers, and a worldwide range of suppliers, the Incu team employed video technology for various tasks, including weekly meetings and manager conferences that would have been held in person before the pandemic.

The company discovered that video solutions could be utilised to not only allow for more easeful communication between staff, but to aid in tactile and impactful experiences, drive forward key strategic projects, and develop rapport between peers and stakeholders.

As Incu CEO Doug Low says, "It's very challenging to buy clothing remotely, because a blue shirt looks like every single other blue shirt over a screen. You can't tell what it fits like. You can't tell what the materials are like. It's a very tactile experience. But it's made a lot better if the sound and picture work seamlessly - and it's a lot easier to focus on the conversation when you're not fiddling around with things that are not working correctly."

He continues, "For the day to day running of the business, using Zoom and Neat has made a huge difference. I can put my Gold Coast manager together with one of my Sydney managers over Zoom. They wouldn't usually speak to each other on a day-to-day basis, so it's great that we can create this feeling that they're part of a bigger network and they can share their experiences, challenges and ideas."

Low adds that video solutions have helped in working with Rag and Bone to build new stores, and in the process reference many visual mediums, such as architectural designs, renders and floor plans.

The ways Incu has embraced video collaboration technology emphasise how forward-thinking video technology provides clear and hassle-free audio and visual experiences, brings together people from a variety of locations, and helps teams and peers feel they can work together as if they are sharing the same space. The technology blends into the background, allowing essential conversations to take place front and centre.

What the future holds for video technology in retail

A recent Shopify Study found that online businesses are growing daily, with an estimated 12–24 million eCommerce sites globally. This means there will be more brands fighting for customers. As a result, companies are looking to build long-term connections with customers, offer seamless and meaningful online shopping experiences, and develop their brand beyond their location of origin. 

Forward-thinking video solutions are designed to put the human conversation at the core and maximise the use of the environment where the discussion is taking place. As video technology develops, it will continue to move beyond the foundation of audio and video to create holistic, human-focused, dynamic visual experiences.

Related stories
Top stories
Story image
Cybersecurity
What every CISO must answer to enable a best-in-class security operations program
It has been widely reported recently that South Australian government employees have been the victims of a cyberattack.
Story image
SaaS
MedCart achieves close to AUD$10 million in sales with help from Marketplacer tech
Australian health and medical start-up MedCart has achieved annual sales of close to AUD$10 million in less than 12 months, utilising Marketplacer marketplace technology to help achieve successful results.
Story image
Identity and Access Management
The post-pandemic workforce requires secure IAM capabilities
HID Global discusses what identity and access management means for organisations in today's convoluted digital world.
Story image
Microsoft
Microsoft previews Power Platform website design offering
Microsoft has announced the preview of Power Pages, the fifth product in its Power Platform family, designed for low-code makers and professional developers.
Story image
Phishing
MailGuard warns of new scam targeting Telstra customers
Telstra customers in Australia are being warned of a new scam involving "Unsuccessful Payment" messages.
Story image
SaaS
The paradox of change, and how to get around it
The business decision to technologically transform should not come from an IT department but from the business itself.
Story image
Kubernetes
Sysdig unveils new Kubernetes troubleshooting and cloud innovations
Sysdig has introduced two new innovations that look to help bolster cloud services and simplify Kubernetes troubleshooting.
Story image
Digital Transformation
Harnessing digital innovations to maximise loyalty programmes and improve CX
When it comes to the retail sector, merchants have never had access to so many different client touchpoints and data to understand their customers better.
Story image
Alteryx
Alteryx releases updates, empowers data insights for enterprise
Alteryx has released new advancements designed to aid enterprises with cloud analytics, democratise insights and ensure data governance.
Story image
Cybersecurity
Cybersecurity prompts upgrade for 1.3 billion electricity meters
ABI Research finds Advanced Metering Infrastructure (AMI) and cybersecurity concerns are prompting the upgrade of 1.3 billion electricity meters by 2027.
Story image
Microsoft
Elevation of Privilege the top 2021 Microsoft vulnerability
BeyondTrust has released its 2022 Microsoft Vulnerabilities Report, finding that Elevation of Privilege is the top vulnerability category for the second consecutive year.
Story image
SpaceX
Australian space tech startup secures SpaceX support
Space Machines Company has secured the support of SpaceX as a launch partner in carrying SMC's Optimus Orbital Transfer Vehicle to space next year.
Story image
Digital Transformation
Digital transformation increasing business complexities
A new survey suggests businesses must re-examine their digital transformation approach to better help employees adapt to change.
Story image
Cybersecurity
Accenture - a collective security approach a driving factor for cyber resilience
With the approaching Davos World Economic Forum upon us, it is even more imperative to discuss the impact of cybersecurity on business operations leading into the future.
Story image
Digital Signage
MAXHUB's Digital Signage range to bolster boardroom productivity
The new MAXHUB Digital Signage technology is purpose-built to make every kind of team meeting more effective.
Story image
Sift
Sift shares crucial advice for preventing serious ATO breaches
Are you or your business struggling with Account Takeover Fraud (ATO)? One of the latest ebooks from Sift can provide readers with the tools and expertise to help launch them into the new era of account security.
Story image
Surveillance
i-PRO releases smallest AI-based surveillance camera on the market
The new i-PRO mini network camera is now available, with a pocket-sized form factor and full AI analytics functionality.
Story image
Red Sift
Entrust expands strategic partnership with Red Sift
Entrust has expanded its strategic partnership with Red Sift to make it easier for businesses to adopt Brand Indicators for Message Identification (BIMI) standards for email identification and security.
Story image
Data Center
Preventing downtime costs and damage with Distributed Infrastructure Management
Distributed Infrastructure Management (DIM) can often be a lifeline for many enterprises that work with highly critical ICT infrastructure and power sources.
Story image
Digital Marketing
Similarweb acquires SEO and rank tracking company Rank Ranger
Digital intelligence company Similarweb, which specialises in analysing web traffic, has acquired Rank Ranger, a market leader in SEO and rank tracking.
Story image
GapMaps
GapMaps Live to improve brand decisions on physical locations
GapMaps has released its latest service GapMaps Live, giving more insights and features to help brands make better decisions about physical locations.
Story image
Training
Trojan cyber attacks hitting SMBs harder than ever - Kaspersky
In 2022 the number of Trojan-PSW detections increased by almost a quarter compared to the same period in 2021 to reach 4,003,323.
Story image
Sustainability
Aligned Data Centers increases sustainability-linked loan
Aligned Data Centers has increased its sustainability-linked loan from $375 million to $1.75 billion to speed up the next phase of its strategic growth.
Story image
Microsoft
Microsoft, Cloudian partnership offers data center flexibility
Cloudian’s HyperStore object storage platform is now integrated and validated to work with Microsoft SQ Server 2022, offering more flexible and scalable data centers.
Story image
Digital Marketing
Getty Images delves into the world of NFTs with Candy Digital
Getty Images and Candy Digital, the next-generation digital collectible company, have announced a new multi-year partnership agreement.
Story image
Rackspace
Skills shortages hold orgs back from capitalising on cloud 2.0
Organisations are becoming more comfortable with sophisticated 'cloud 2.0' technologies, even as they confront difficulties in hiring and retaining IT talent.
Story image
VPN
The most common online scams in Australia
No one is safe from online scammers, and many of these scammers have capitalised on the pandemic, using this confusing time to attack more people than ever.
Exabeam
Find out how a behavioural analytics-driven approach can transform security operations with the new Exabeam commissioned Forrester study.
Link image
Story image
Vectra AI
Vectra’s inaugural Partner of the Year Awards revealed
APAC companies Baidam, Firmus, ShellSoft and Macnica have been recognised in Vectra AI's inaugural Partner of the Year Awards.
Story image
Customer experience
Phone, internet complaints increase for first time in five quarters
Phone and internet complaints have increased for the first time in five quarters, according to a new telco report from the Ombudsman.
Story image
Cyber attacks
Devastating cyber attacks expected to hit energy sector
Energy executives anticipate life, property, and environment-compromising cyber attacks on the sector within the next two years.
Story image
Managed service provider
Barracuda MSP Day 2022 highlights MSP opportunities
Barracuda Networks has released a report showing global services-related MSP revenue is set to increase by more than a third in 2022 compared to 2021.
Story image
Ransomware
APAC organisations fail to disclose ransomware breaches
85% of organisations in APAC were breached by ransomware at least once in the past five years, but only 28% publicly disclosed the incident.
Story image
Infosys
Consumer relationships with digital services continues to change
Two years of pandemic-induced reliance on technology for work has altered our relationship with digital apps and services, new research has found.
Story image
Silver Peak
The path to an adaptive, modern network
Managing and securing the network looks different than it did just two years ago—especially given that most of these networks are made up of multi-generations of infrastructure stitched together over time.
Story image
Sustainability
SoftIron named global leader for efficient DC infrastructure solutions
SoftIron has been named a global leader for supplying energy-efficient data infrastructure solutions for core-to-edge data centers after an assessment by Earth Capital Ltd.
Story image
Ponemon Institute
Email revealed to be riskiest channel for data loss
More than half (60%) of organisations experienced data loss or exfiltration caused by an employee mistake on email in the last 12 months.
Story image
Manhattan Associates
Shortening the click-to-customer cycle through smart technologies
Speed of delivery without accuracy is a dealbreaker for consumers. How can retailers operating in an omnichannel environment overcome the challenge of click-to-customer cycle times.
Story image
MEC
MEC spending for private cellular networks to reach $5.8b
A new ABI Research report finds the revenue for Multi Access Edge Compute (MEC) deployments for private cellular networks will reach USD$5.8 billion by 2030.
Story image
BYOD / Bring Your Own Device
How zero trust can lead the battle against ransomware
SecOps teams champion a zero trust strategy to support the fight against the escalating risk of cybercrime and help monitor threat actors across a network.
Story image
Artificial Intelligence
Gartner reveals top three tech trends for banks this year
Gartner says generative artificial intelligence, autonomic systems and privacy-enhancing computation are gaining traction in banking and investment services.
Story image
Training
Infosec unveils role-guided cybersecurity training roadmaps
Infosec Skills Roles maps hands-on training and certifications to the 12 most in-demand cybersecurity roles to maximise training efficiency.
Story image
Data Protection
Information management capabilities to meet privacy requirements
Organisations with customers or operations across more than one country face a spate of new and proposed privacy and data protection laws.
Story image
Check Point
Check Point and CCTV expert join forces to boost protection
The partnership will involve Check Point Quantum IoT Protect Nano Agent being embedded in Provision-ISR’s CCTV cameras for on-device runtime protection.