Story image

The IT system behind Aussie success story STM

04 May 2018

While laptops had slimmed down and became more fashionable in the 1990’s, the bags that they were transported around were archaic.

Think boring black fabric computer bags.

This was challenged by an Aussie startup in 1998. STM was founded in Sydney by Ethan Nyholm. He struggled to find a bag that actually protected his new laptop yet was stylish.

Failing to find a pack up to the task, he resourcefully slipped his laptop into a padded postal envelope while lugging it around in his hiking pack. Though clever, it wasn’t exactly a lasting solution.

So, he teamed up with co-worker Adina Jacobs to design the better, bolder laptop bag. Soon after that, the first STM bag was created: a backpack design that focused on protecting a digital device, and just as importantly, didn’t look like just any boring, black bag.

In the 20 years since STM has grown to a 40 person business with its bags & cases sold all over the world, including in Apple’s own stores throughout America.

You can imagine that like any fashion business, maintaining all the different colors, sizes and models is a challenge. The number of models in STM’s product range is extensive.

Three years ago STM considered a number of different ERP solutions and eventually choose NetSuite.

NetSuite is a company owned by Oracle that offers a cloud and browser-based ERP solution. The word suite in the name refers to the fact that they offer a number of software tools that work together in an integrated form.

STM uses the core financial system from NetSuite, as well as the CRM, inventory, warehouse and order management systems.

They also have their e-commerce systems directly connected with NetSuite, so customer and wholesaler orders flow directly in within seconds.

“One of the key reasons that STM choose NetSuite’s OneWorld system is because it easily handles currencies from around the world, consolidating all financial results instantly,” says Edward Nyholm, NetSuite Lead, STM.

STM is extremely happy with their implementation of NetSuite. Nyholm believes a key reason for this success is ‘executive championship’. With senior management using the NetSuite mobile App, dashboards and reporting.

"Our CEO and COO know NetSuite very well, and we see it as a unique business advantage."

In the area of inventory management, STM believes they’ve reduced their freight costs by as much as 25% with the move the NetSuite. This mainly comes from being able to watch inventory real-time, enabling better planning with more goods sent by less expensive sea freight and avoiding last minute yet expensive air freight.

“40% of your IT budget is spent on their NetSuite software licences, although I don’t know how we would do it without NetSuite technologies,” says Nyholm. 

How SUSE plans to help customers innovate, compete and grow
“SUSE is powering digital transformation with agile open source solutions like SUSE Enterprise Storage."
Study: 'Inclusive design' key to serving customer diversity
Businesses that build products and services with an ‘inclusive’ design are more likely to reach four times the number of intended consumers than those that don’t.
Why the retail industry has misplaced network priorities
“For retail organisations unplanned network outages can impact both revenue and reputation significantly."
How open source distribution accelerates Drupal development time by 30%
Acquia Lightning has adopted Drupal’s support for JSON:API, delivering out-of-the-box support for building decoupled or headless applications.
Qualtrics aims to help organisations master experience management
Experience Basecamp helps users master XM products, including CustomerXM, EmployeeXM and Research Core.
Healthcare environments difficult to secure - Forescout
The convergence of IT, Internet of Things (IoT) and operational technology (OT) makes it more difficult for the healthcare industry to manage a wide array of hard-to-control network security risks.
Huawei and IBM rank top in new cloud market analysis
360Quadrants has released a managed services report that also names Atos and Accenture as leaders in its new managed services report.
DDN completes Nexenta acquisition
DDN holds a suite of products, solutions, and services that aim to enable AI and multi-cloud.