Jaywing & InvoCare partner to boost digital services

Jaywing has been appointed by InvoCare to enhance digital customer acquisition and experiences across over 60 of its brands in Australia, New Zealand, and Singapore.

Jaywing, a data, creative and performance marketing agency, will be responsible for leading various digital services for InvoCare, including web analytics, website design and development, alongside paid media and conversion rate optimisation. This initiative will particularly target InvoCare's Australian national brands, White Lady Funerals, Simplicity Funerals, and Value Cremations.

InvoCare operates over 65 websites and has more than 290 funeral service locations, including cemeteries, private memorial parks, and crematoria across Australia and New Zealand. The company, noted for its service quality, has engaged Jaywing to ensure that its digital presence is reflective of its in-person offerings.

The digital transformation programme initiated by InvoCare aims to create online experiences that provide support to grieving families, simplify the process of service arrangements, ensure easy access to information, and enhance lead generation for both immediate and pre-planned funeral services.

Jaywing intends to utilise its technology, data, creative and performance knowledge to enhance the quality of traffic to InvoCare's websites, improve user experiences on-site, and advance conversion rate optimisation through strategic paid media and search efforts.

Tom Geekie, CEO at Jaywing, commented, "We are thrilled to partner with InvoCare to bring a new level of digital sophistication that reflects their commitment to quality, empathy, and support for families. Our team will develop online experiences that make information easily accessible, streamlines the process for families arranging services, and ultimately enhances InvoCare's digital reach in a meaningful and impactful way."

Rob Bush, InvoCare's Executive General Manager of Marketing and Merchandise, expressed, "InvoCare is constantly looking for new ways to enhance the service experience we provide. Jaywing's integrated digital expertise makes them the ideal partner to help us meet our evolving needs. Together, we will build an experience that allows people to navigate our services with ease and confidence, ensuring our digital platform aligns with the same high standard of care they receive in person."

Jaywing is a digital agency leveraging data and creative to accelerate performance. The agency works with global and national brands to create impact, improve experiences, drive growth and elevate marketing performance. Headquartered in the UK with offices in Sheffield, Leeds, Sydney, and Singapore, Jaywing's roots are in data science, with 1 in 7 of the 300 strong UK team employed as a data scientist. As an integrated agency, Jaywing offers expertise in a range of strategic and digital services but focuses on collaborating with partners across channels to deliver growth in bottom line results.