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Kaimera expands to Melbourne with Garth Moring as General Manager
Tue, 17th Oct 2023

Leading independent media agency, Kaimera, is extending its market footprint to Melbourne, with Garth Moring spearheading operations as General Manager of the new branch. The expansion marks a significant milestone for Kaimera, which has longstanding clients, including REA Group, Mastercard, and GlaxoSmithKline, in that market.

The experienced Garth Moring takes up his role after serving as Head of Media at Bohemia, boasting an impressive career involving several key positions across numerous independent and network agencies. The new office, located in Melbourne, will officially open its doors this week.

Since its inception in 2016 by Nick Behr and Chief Digital Officer Trent McMillan, Kaimera has rapidly grown to be a significant industry player. The opening of its Melbourne branch underscores the firm's intent to deliver simple yet effective media solutions. Currently, the team consists of over 45 skilled professionals, marking a 50% increase in staff within the past year. It continues to serve high-profile clients such as Under Armour, Campos, Blooms the Chemist, Plate Marketing, and Yalumba.

Delighted at Kaimera's progress, CEO Nick Behr comments: "Opening a Melbourne office is a major milestone in Kaimera’s journey and to have Garth heading it up is the icing on the cake. Having known him for 15 years, I know we have the same values and vision for what makes this industry great. His influence is already evident in our operations."

Garth Moring shares Behr's enthusiasm: "Having led agencies in Melbourne for the last eight years, I know that our proposition of making media simple will significantly impact this market. I've always admired how Nick and the management team have built the business. I look forward to reinforcing Kaimera's uniqueness and attracting more clients in Melbourne."

Distilling years of experience and a commitment to simplicity, Kaimera stands as a pioneering independent full-service media agency in Australia. Renowned for delivering holistic solutions to its clients, the agency seamlessly merges creativity and strategy with media planning and buying.