Khoros, an award-winning leader in digital-first customer engagement software and services, announced the appointment of Travis Mason as Vice President and Country Manager for Australia and New Zealand. The move reflects Khoros's commitment to the region and its expansion of local services, with existing customers including NAB, Qantas, Bendigo Bank, Services Australia, and Telstra.

Travis Mason brings extensive experience in customer contact operations, technology, and strategy to his role as Vice President and Country Manager for Australia and New Zealand. Chris Tranquill, CEO of Khoros, spoke about Mason's leadership, stating, "I am excited to bring Travis on during this pivotal time in our company and the region. His expertise and breadth of experience with Khoros as a customer and now a leader is critical for fostering operational excellence and advancing Khoros' industry-leading AI-powered platform for today's digital-first CX world."

Mason's experience spans over three decades and crosses industries around the globe. Most recently, as Head of Conversational Banking and Social Media at NAB, Mason led messaging and social contact platforms, chatbots, and customer messaging strategy, handling over 45,000 digital customer interactions per week. His experience across customer contact operations, technology, and strategy gives him a unique perspective on what businesses across Australia need to shift to a digital-first customer experience.

Mason is thrilled to join Khoros and manage a team at a pivotal juncture in digital customer contact technology. According to Mason, "Right now, brands, particularly in Australia and across APAC, realize the potential of and demand for a truly digital customer experience. This encompasses advanced asynchronous messaging, omnichannel customer service, automation, and more. Khoros's established industry-leading platform is well placed to spearhead the new era of customer contact solutions both locally and around the world."

Headquartered in Austin, Texas, Khoros has operated in Australia for over 15 years with a strong foundation, partnerships, and infrastructure in the region. Khoros's technology connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, and social media management. To learn more about Khoros, its leadership team, and its industry-leading digital-first customer engagement software and services, visit khoros.com.

Khoros's appointment of Travis Mason as Vice President and Country Manager for Australia and New Zealand shows a strong commitment to the region and to the continued expansion of local services. Mason's extensive experience in customer contact operations, technology, and strategy positions Khoros for continued success in the APAC region. With an established industry-leading platform, Khoros is well placed to spearhead the new era of customer contact solutions, including advanced asynchronous messaging, omnichannel customer service and automation.