KnowBe4 launches AI video builder for ANZ training

KnowBe4 has launched Custom AI Video Builder for its security awareness training platform, targeting customers in Australia and New Zealand as phishing attacks become more tailored.

The product lets security administrators create AI-generated training videos and place them directly into employee awareness programmes from within the KnowBe4 platform. It is available to customers on Platinum, Diamond, Training-Only Diamond, SAT Foundation and SAT Advanced subscriptions.

The launch comes as cyber security vendors respond to the growing use of generative AI in phishing and social engineering attacks. KnowBe4 says one in three employees in ANZ is still likely to engage with a phishing attack before receiving security awareness training, while attackers are using AI to create more personalised campaigns.

Custom AI Video Builder is part of a broader set of AI-based content tools in KnowBe4's ModStore. Built on its partnership with Synthesia, the feature lets customers activate a prepaid Synthesia Starter licence through the ModStore at no added cost.

The licence has an annual value of USD $250 and allows users to create up to 120 minutes of narrated video each year. Customers can choose from more than 120 AI avatars and produce videos in more than 160 languages and dialects.

The tool is integrated with KnowBe4's Content Creation Agent, allowing administrators to add video to text-based training material. Completed videos are then published to the ModStore's Uploaded Content library, removing the need to download and upload files manually.

Threat response

KnowBe4 is positioning the product as a way for security teams to update training more quickly when new threats emerge. That reflects a broader shift in cyber security training, as employers face pressure to tailor advice to specific roles, departments and regions rather than rely on standard modules.

Attackers are increasingly using generative AI to mimic internal language, company processes and local context in messages designed to trick staff into clicking links, sharing credentials or authorising payments. This has made relevance and speed more important in training programmes, particularly for large organisations spread across several markets and languages.

KnowBe4 says the new video product works alongside its Deepfake Training Content Agent and Content Creation Agent as part of a single content customisation suite. The aim is to bring content creation, localisation and publication into one workflow within its training platform.

Platform expansion

The launch also points to a broader trend among software vendors to add embedded AI media tools rather than requiring customers to work across separate applications. By integrating video generation directly into its training system, KnowBe4 is seeking to reduce the operational work involved in updating awareness material.

For multinational employers, language support is central to that pitch. Security training is often created in one market and translated later, which can slow deployment and reduce relevance for local teams. KnowBe4 says its new tool supports high-fidelity localisation across more than 160 languages and dialects.

KnowBe4 counts more than 70,000 organisations worldwide among its customers. Its platform focuses on security awareness training, attack simulation, collaboration security and what it describes as agent security for AI systems alongside human users.

In ANZ, the launch reflects ongoing concern among employers about the role of staff behaviour in cyber risk. Phishing remains one of the most common routes to compromise, and many organisations still rely on periodic training modules that can lag behind fast-changing tactics.

KnowBe4 argues that direct access to AI-generated training content can help narrow that gap, especially when threats target local policies, regional workflows or specific job functions. The product is designed to let administrators move from identifying a new risk to publishing a tailored training module in minutes.

"Generative AI has given attackers the ability to build campaigns around the exact policies, roles and regions where training doesn't yet exist," said Greg Kras, Chief Product Officer, KnowBe4.

"Custom AI Video Builder closes that window by putting studio-quality video production directly inside the KnowBe4 platform, so customers can go from a new threat to a finished training module without waiting on a production cycle. It's one more way we're helping security teams match the speed of the threats they're defending against," said Kras.