itb-au logo
Story image

LinkedIn reveals Australia’s most powerful CEO profiles

04 Sep 2017

LinkedIn connects over 500 million professionals around the world, including over 9 million in Australia alone.

The professional online network has announced their 2017 Power Profiles list for Australia, which collates the most viewed professionals on LinkedIn across the following categories: CEOs and Founders, Public Sector, HR, Marketing and Fashion.

Matt Tindale, country manager, LinkedIn Australia and New Zealand comments, “These Power Profiles have developed their brand on LinkedIn by sharing their diverse experiences and voicing their opinion on topics that matter.”

“They are adding value to the community with their insights, helping our members get better at what they do and achieve their professional goals.”

According to LinkedIn, the most viewed CEO and founder profiles in Australia are:

  • Janine Allis, founder, Boost Juice
  • Scott Farquhar, Co-founder & Co-CEO, Atlassian
  • Naomi Simson, Co-founder, RedBalloon
  • Melanie Perkins, Co-founder & CEO, Canva
  • Andrew Penn, CEO, Telstra
  • Matt Barrie, CEO, Freelancer.com
  • Brian Hartzer, CEO, Westpac Group
  • Luke Baylis, Co-founder & CEO Sumo Salad
  • Ruslan Kogan, founder & CEO, Kogan

In addition, the most viewed profiles on LinkedIn in the public sector category are:

  • Bill Morrow, CEO, nbn Australia
  • Vivek Bhatia, CEO and managing director, iCare NSW
  • Malcolm Turnbull, Prime Minister, Australian Government
  • Christopher Pyne, federal member for Sturt Australian Government
  • Lisa Dobrin, manager, community development, City of Belmont, WA
  • Andrew Barr, chief minister, ACT Government
  • James Hood, Air Commodore Director General, Royal Australian Air Force

Moreover, Tindale has also compiled a list of suggestions to help LinkedIn users build their brand through their LinkedIn profile:

Invest time in actively posting

Don’t just share articles, but add your thoughts and commentary to what is being discussed and liken it to your experience or brand.

Have an authentic perspective

If you are passionate about topics that matter to you, share your perspective by publishing long form posts and keep it authentic.

Nurture your network

Add value to your network by engaging in meaningful conversations and helping them by sharing insightful information.

Story image
Is the 'fast follower' mentality holding back anti-money laundering in Australia?
The decade-old rules-based systems cannot keep up with sophisticated cyberattacks and money laundering threats on their own, writes FICO financial crimes leader for APAC Timothy Choon.More
Story image
SAS launches cloud platform on Azure in Sydney
According to SAS, Australia and New Zealand (A/NZ) is a strong market for SAS Cloud.More
Story image
Kount and Snowflake partner to empower businesses with customer insights
The joint new product, called Data on Demand, is the industry’s first private data warehouse with insights from Kount’s Identity Trust Global Network, powered by advanced artificial intelligence and machine learning. More
Link image
You’re invited: The secrets to workplace happiness in the post-pandemic world
It has been a rough year for workplace wellbeing, with disruption and health concerns worrying every employee. Join Poly’s A/NZ Kickstart 2021 on 10 December from 11am AEDT, where special guest Dr Justin Coulson will share secrets to workplace happiness in the post-pandemic world. Register now.More
Story image
Alibaba Cloud Leader in Magic Quadrant for Cloud Database Management
The company’s DBMS has seen a doubling in demand year-over-year as more businesses are adopting database technologies.More
Story image
How to optimise contact centres for 2021 and beyond
As the new year fast approaches, it’s a good time to check that contact centres are ready to handle whatever 2021 has in store, writes MaxContact director of Australia operations Daniel Harding.More