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Making Science launches tool to assess cookie deprecation impact
Wed, 24th Jan 2024

Making Science, a digital acceleration firm has launched the first-of-its-kind Gauss Cookie Deprecation Impact Tool. This innovative tool is designed to measure in real time how the impending demise of third-party cookies will impact the company's conversion rates.

Gauss Cookie Deprecation Impact Tool arrives at a critical juncture, following Google's plan to eliminate third-party cookies by the second half of 2024. This tool will provide Making Science customers with accurate percentage data to evaluate how the loss of this crucial information will affect their businesses. Essentially, it will offer companies an unprecedented ability to assess the impact on their marketing strategies based on real data about the percentage of users visiting websites and applications without cookies.

Early results from using the tool with a select group of Making Science's clients have revealed that the absence of third-party cookies could result in a 30% decrease in conversion rates.

This new platform is necessary for businesses looking to navigate the cookie-less future of the digital ecosystem effectively. Propelled by technological innovation and robust data analysis capabilities, Making Science will assist organisations in determining how to restructure their marketing strategies. This will maximise their performance amidst the quickly evolving digital landscape.

José Antonio Martínez Aguilar, the CEO and Founder of Making Science, emphasised the challenges of staying relevant in a constantly changing digital landscape. He introduced the Gauss Cookie Deprecation Impact Tool as a solution to tackle the imminent loss of third-party cookies. Aguilar highlighted that the tool not only addresses this challenge but also empowers companies to adapt and make strategic decisions proactively. In a future heavily reliant on first-party data, the tool enables businesses to navigate the evolving digital environment with foresight and innovation.

José Antonio Martínez Aguilar said, "Keeping pace in a continuously evolving digital environment is not a simple feat and necessitates a commitment to daily innovation. The Gauss Cookie Deprecation Impact Tool is a solution that addresses the impending loss of third-party cookies. Additionally, it provides companies with an opportunity to proactively adjust and make strategic decisions to navigate a new landscape that will rely heavily on first-party data."

The Gauss Cookie Deprecation Impact Tool is part of Gauss, a suite of digital solutions from Making Science. Gauss is centred around utilising first-party data and artificial intelligence to aid decision-making in key marketing and sales processes.

Making Science is a digital acceleration company with a global footprint and technological development across 14 markets. Their operations cover digital marketing and MarTech, software and cloud, and artificial intelligence and SaaS, with a firm commitment to innovation. It provides end-to-end capabilities in consultation, development, integration and maintenance of technological solutions, driving job creation and the availability of highly skilled tech talent to expedite transformation and modernisation.