MaxMine appoints new CEO & CFO to drive AI expansion

Mining technology company MaxMine has appointed Shaun Mitchell as Chief Executive Officer (CEO) and Rohit Selvaratnam as Chief Financial Officer (CFO).

Shaun Mitchell, who joined MaxMine as Chief Operating Officer last year, will now lead the company as it expands its operations and enhances its products with the use of Artificial Intelligence (AI) aimed at the mining sector. His career includes significant experience in the growth of global technology companies across digital media, ERP software, construction, transportation, and defence sectors. His previous roles included serving as CEO at Ocean Software and in leadership positions at Metricon and ECi Software Solutions.

Upon taking over from interim CEO Tom Cawley, Mitchell will oversee the company's daily operations, including product and operational development. Tom Cawley will revert to his role as Executive Chair, focusing on the company's strategic growth and maintaining client value amid the company's enhancement of its delivery model. He noted the importance of the appointments, stating, "We're delighted Shaun has accepted the CEO role. His technical expertise and proven track record in growing businesses are exactly what we need as MaxMine enters a phase of rapid expansion. He will be supported by Rohit, who joins us with a wealth of financial experience."

MaxMine serves multinational mining companies and key operators in Australia and globally, including NRW Holdings, Macmahon, First Quantum Minerals, and Kinross Gold. Tom Cawley also highlighted the industry context, "The world needs minerals more than ever before, and together they will be instrumental in bringing MaxMine's cutting-edge technology to more modern mine operations to increase productivity and efficiency in a safe and sustainable way."

Rohit Selvaratnam joins MaxMine bringing over 25 years of experience in the financial sector. Most recently, he held the CFO position at Celsus, managing financial operations for the Royal Adelaide Hospital, and has held senior positions at Seequent, Westpac, and Telecom New Zealand.

Recent growth for MaxMine has been notable with advancements in both revenue and employment and efficiency improvements in multinational operations in Australia and Africa, while also achieving early reductions in carbon intensity within the sector. The leadership team under Mitchell and Selvaratnam plans to further advance productivity and speed-to-market, focusing on integrating AI more deeply into MaxMine's operations.

Shaun Mitchell discussed his vision for MaxMine: "When I first joined MaxMine in a management consulting role, I immediately realised it was a diamond in the industry, with a very strong technical capability and unrivalled data, that had already found a great niche in the mining sector. I was also excited to see how MaxMine's products create small changes that have huge positive impacts within a mining business. To me, that's important and very rewarding.

MaxMine's strength lies in our deep understanding of mining operations at every level—from executives to truck drivers—ensuring our platform supports the decisions each individual needs to make. While our analytics and coaching are already delivering strong results, we have an opportunity to push this even further with AI, unlocking even greater insights. AI thrives on data, and MaxMine holds the most complete dataset in the mining industry, with over 14 million hours of classified, labelled, and synchronised operational data. This unparalleled depth positions MaxMine at the forefront of AI-driven decision support systems for the mining sector, offering insights that no other provider can match."