The hospitality technology scale-up has furthered its global expansion with three key hires.

Seasoned Tech CFO Natalie Housson joins as the new global chief financial officer, experienced business development and sales leader Brian Duncan as US sales vice president, and the highly accomplished and success-driven Eric Seymour as US business development head.

This enviable new trio at me-u will be critical to facilitating me-u's global expansion, using their financial acumen, business development and channel experience, and understanding of overseas markets to plan and implement the global growth of me-u.

"They all bring a depth of experience and knowledge in the key areas needed to continue me-u's expansion around the world," me-u CEO Katrina Barry says.

"We've expanded over 200% since the start of 2021, and bolstering out the team with their leadership abilities will help us take me-u global.

"With Natalie, Brian, and Eric onboard, me-u will be able to continue creating better experiences for customers and venues across the global hospitality sector," Barry says.

"It's an exciting time for me-u who have achieved rapid growth and are now serving 70% of Australia's top pub groups, while launching in new overseas markets. I am excited about the opportunity we have to plan and execute our expansion into the US and UK," Housson says.

"The US Hospitality landscape is really different to Australia's, and order and pay technology is an incredibly new category here. It's an exciting challenge and I'm excited to bring my knowledge of the local landscape to both revolutionise venue operations and enhance customer experiences in America," Duncan says.

Rounding out the new appointments, Seymour mostly recently served as HungerRush channel programs director.

There, he succeeded in developing and growing the channel program that was loved by some of the largest food distributors in the US market.