itb-au logo
Story image

Michael Dell, magic & Minecraft - highlights from the Dell EMC World opening keynote

10 May 2017

Dell EMC World 2017 is well and truly underway. The event started with a keynote by Dell EMC CEO Michael Dell.

The introduction also included Jeremy Burton, chief marketing officer, Dell, who invited his young son, Henry Burton, on stage to demonstrate the functions of the Dell EMC ServerCraft game: a Minecraft world set inside a data center.

Burton also set the tone for the event by outlining the theme: Realize - Realize your digital future.

CEO of Dell EMC, Michael Dell, continued the tone, discussing the digital future for organisations, and how Dell Technologies fits into this future.

“Making digital transformation happen, making it real – that’s why we created Dell Technologies, that why we’ve combined together the innovations of Dell, Dell EMC, Pivotal, RSA, SecureWorks, Virtustream, VMware into one family of strategically aligned businesses.”

“This unique structure allows us to innovate like a start-up, but with the scale of a global powerhouse.”

Dell continues on the topic of digital transformation but now from the perspective of industry executives, leaders, technologists and CEOs.

Dell says that CEOs don’t need to be convinced that there is a digital transformation because they see digital structure everywhere.

“CEOs want their companies to become technology companies, and every business unit wants to become a platform.”

“You need an Internet of Things strategy, you need a cloud strategy, you need a workforce strategy, and security – well that’s the greatest concern of all,” Dell explains.

Digital transformation software is elevating everyday businesses, like from taxis and travel, to insurance, by getting them online, Dell explains.

“Those products and services generate massive amounts of data which can be used to make products and services even more capable and market orientated.”

One the other end of the spectrum, Dell moves on to discuss competition in the industry to underline the necessity of companies becoming digital.

“In every industry, your competing with start-ups. They have long developed their technologies and methodologies. And they’re more sophisticated, in many cases, in using data and tools to eject smarts into their applications.”

Dell narrows down on digital transformation to discuss the cloud – which he stresses is not a ‘place’ anymore, but a way of doing information technology.

“To clarify, when I talk about cloud, cloud is not a place, but rather a way of doing information technology. We already live in a multi-cloud world, and we need more so in the future.”

From the public, private and hybrid cloud to software as a service, the multi-cloud world we live in will be even more cloud concentrated in the future, Dell states.

“It will all come down to optimising workloads, moving and securing them and managing them efficiently.”

Dell goes on to say that organisations with a public cloud first and only strategy may find themselves uncompetitive in the long term.

Dell explains that this is because when on-premises systems are modernised, they become software defined, which enables automation and unprecedented levels of efficiency.

“Many customers have already told us that public cloud is twice as expensive as on premise, especially for a predictable portion of their workloads,” he claims.

This is where Dell ECM technologies come in.

“We understand – you’ve got a data center that’s full of applications and infrastructure that you’ve deployed over the last 20 years or so and it needs modernising – it’s got to be faster, more reliable, more efficient, and done right – the savings from that IT transformation can actually fund your new digital to cloud transformation.”

Dell adds that the real magic happens when we bring together our innovations – which leads him into introducing the new 14th Generation PowerEdge servers.

But this wasn’t the only talk of magic on stage - Dell was joined by magician David Blaine for a performance that include Dell, audience members and a Dell EMC server.  

To conclude, Dell says, “as we look ahead, PC’s provide a powerful, distributed infrastructure, Internet of Things, Artificial reality and virtual reality.”

“To make it extremely clear, once again, the PC business remains core to our mission and our strategy, it’s how work gets done.”

Story image
Juniper Networks releases lineup of AI-driven solutions
“These latest product enhancements underscore our sustained commitment to executing on this vision, as well as our unique ability to rapidly deliver new solutions that drive real value to both customers and partners.”More
Story image
What to watch for when accelerating cloud adoption
There are seven key areas that organisations must consider as they accelerate their move to the cloud, writes Empired practice manager for modern workplace Jaen Snyman.More
Story image
IBM hybrid cloud services now available on cloud, on premise or at the edge
"IBM Cloud Satellite brings a secured, unifying layer of cloud services for clients across environments, regardless of where their data resides."More
Link image
Report: Why migrating to a cloud comms solution doesn't need to be a burden
Cloud-based communications solutions are saturating the market, and there are vast differences between the good and the bad. Here's how to tell the difference.More
Story image
COVID-19 spurs on public sector IT modernisation
The findings point to a concentrated modernisation effort throughout the sector over the past few months, with 70% of respondents saying COVID-19 has caused IT to be viewed more strategically in their organisations.More
Story image
Leader wins Acronis distribution agreement, brings cyber protection solutions to Aus
The agreement covers the entire Acronis Cyber Protect Cloud solution portfolio, which includes cybersecurity, backup, disaster recovery, secure file sync and share, as well as notary services.More