Former MYOB Group COO Andrew Birch has been named as the new CEO for software consulting firm for the mining sector, MICROMINE.

Birch, who took over the role last month, has 25 years' experience in the tech sector for both publicly-listed and privately held company.

Most recently he was MYOB's COO, responsible for the company's strategic direction and delivery across MYOB's go-to-market business units. He has also led and integrated a range of acquisitions across the business.

“I am excited to join the Micromine business, which has a great culture, the broadest capability in the market and a winning strategy that has enabled strong growth. Building further on this success is an exciting opportunity, I passionately believe a great team with a keen focus on clients is a key success factor,” comments Birch.

In addition to delivering both top and bottom-line financial outcomes, Birch has been a keen driver of client satisfaction and employee engagement with MYOB enjoying top quartile performance.

Prior to his roles at MYOB, he worked within several senior management positions across the telecommunications, software and tech sectors. He has worked with the likes of Honeywell Pacific and Vodafone Australia, as well as mid-size technology businesses within Australia and New Zealand.

“Andrew is a highly experienced senior executive within the technology sector with a proven track record of success in delivering growth outcomes through both organic initiatives and strategic acquisitions,” says Micromine chairman Tim Reed.

“Andrew has distinguished himself as a highly talented, inspiring and energetic leader whose creativity, positive attitude and ability to build trust are among his greatest strengths.

Andrew holds a Bachelor of Engineering from Swinburne University of Technology and an MBA from RMIT.