Myob links small business data to Claude & ChatGPT

MYOB will let small and medium-sized businesses surface financial insights from its platform in Claude and ChatGPT, giving customers access to MYOB data through external generative AI tools they already use.

Under the rollout, businesses in Australia will be able to access information including customer balances, overdue invoices, and profit and loss figures through their Claude and ChatGPT accounts. The integration connects those tools to the financial and compliance records customers already use for payroll, cash flow, tax, and other reporting tasks.

The announcement marks another step by the accounting software provider to embed artificial intelligence more directly into the daily workflows of smaller businesses. It also extends MYOB's in-product AI assistant, which already lets customers query business data inside the software using plain-language prompts.

Generative AI use in Australia has become a growing focus for software suppliers serving business customers. MYOB pointed to findings from Anthropic's Economic Index showing Australia ranks first globally for Claude usage on a population-adjusted basis, with business operations now the country's second most common Claude use case.

That helps explain why established software groups are trying to make their core systems available inside widely used AI assistants rather than limiting those functions to their own applications. For MYOB, the emphasis is on giving customers another way to access existing financial records rather than creating a separate dataset or standalone AI product.

"AI only matters in business when it connects to the systems people already trust and the work they need to get done," said Paul Robson, Chief Executive Officer, MYOB.

"By bringing MYOB into Claude and ChatGPT, we are giving customers another way to ask questions, understand performance, and make faster decisions using the financial records they already rely on to run their business.

"This is part of a bigger shift for MYOB. We're putting AI to work inside our products and building new platforms around them. Together, they create a smarter experience, helping customers make the most of their technology, turn trusted data into action, and move their business forward," Robson said.

Wider AI push

Beyond financial insight queries, MYOB is also using AI in workflow tools tied to tax administration. It highlighted AI BAS, which it described as Australia's first agentic BAS offering, designed to work through the quarter by helping categorise transactions, flag GST rules, and raise issues for review.

That signals a broader strategy to move AI from question-and-answer functions into routine business processes that are often time-consuming for small firms. In practice, this means applying automation to bookkeeping and compliance work that would otherwise require manual checking before business owners or advisers can act.

MYOB is investing across its business management products to develop AI-driven experiences and intelligent agents that can forecast cash flow, support compliance readiness, and surface insights from customer data. Its approach is intended to reflect Australian regulation and the oversight needed to build trust in adoption.

The focus on local compliance may be especially important in accounting and payroll software, where any use of AI has to sit alongside tax rules, reporting obligations, and record accuracy. By linking AI assistants to structured data already held inside finance systems, software groups are trying to reduce the risk of responses being detached from the records businesses actually use to run operations.

Customer workflow

For customers, the practical effect is likely to be a shift in how they retrieve information rather than a change to the underlying accounting system itself. A business owner already using Claude or ChatGPT for drafting, research, or internal queries could ask for specific MYOB-based figures inside those interfaces instead of logging in separately to navigate reports.

That approach reflects a wider trend in business software, where providers increasingly want their systems to appear in the digital environments staff already use each day. Rather than insisting that all activity happens inside a single application, companies are exposing selected data and tasks through third-party tools to stay relevant as working habits change.

Customers will receive access through a phased rollout in the app directories of Claude and ChatGPT. Further integration features are expected to follow as MYOB continues to focus on what it sees as the most useful small business AI applications.