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MYOB snaps up Sydney-based management software specialists

By Catherine Knowles
Tue 5 Jul 2022

MYOB has announced the acquisition of Sydney-based business management software and support specialists, GT Business Solutions, as the company looks to continue growth of its direct ERP sales channel for the mid-market.

The acquisition will see the GT Business Solutions team bolster MYOB’s Greentree Centre of Excellence - driving sales and support capability from MYOB’s Sydney office, while GT Business Solutions’ MYOB Advanced Business customers will now also have access to MYOB’s specialists.

MYOB general manager for enterprise, Kim Clarke, explains that after being sales partners for more than 20 years, the business is thrilled to welcome GT Business Solutions to MYOB.

Clarke says, “Mark Gould and his team are known for their passion and dedication in helping mid-market businesses get the absolute best out of their solutions. The strong customer relationships GT Business Solutions has held for decades is testament to the exceptional service and support provided by the team.

“We’re excited that more MYOB Greentree customers will benefit from their expertise through our Centre of Excellence, and that we’ll be adding more firepower to our service capabilities driving value for all our customers."

GT business solutions director and founder, Mark Gould, says the acquisition offers its customers the opportunity to benefit from MYOB’s recent investment in specialist service and support for Greentree, whilst also futureproofing their business.

Gould says, “When I started the business, our vision was to provide the best service and help our customers get the most out of their software solutions to grow their business, and this vision hasn’t changed. I’m excited for our customers and our employees to get direct access to the teams behind the development of Greentree, while they continue to grow the strong relationships they’ve forged to date."

He continues, “In this industry, planning for the future is key, and MYOB has a clear strategy and direction that is going to provide customers with security, and the solutions and service they need to grow their businesses. I see cloud-based solutions like MYOB Advanced as being the future and it’s great that the best-in-class capability and support behind it will now be available to a number of our customers who are seeking to make a transition over the coming years.”

The Australian mid-market is continuing to grow and evolve, with appetite for intelligent, scalable digital solutions remaining high amongst medium sized businesses.

Clarke explains, “We know that number one priority for Australian mid-market businesses this year is an investment in technology to run their businesses - and of this group, more than a third have their radar set specifically to improving their ERP solutions.

“As we continue to battle rough economic waters, realising growth ambitions and securing success will come down to being ahead of the curve. Having the right digital solutions in place plays a huge role in this and we’re committed to building a channel with our partners that will help mid-market businesses across a range of industries, get their hands on the solutions and support they need."

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