Announced at this years CloudWorld, a new enhanced offering from Oracle looks to help enterprise developers extend Oracle business applications with a consistent consumer-grade user experience (UX).
Oracle's Applications Platform is said to further enable organisations to leverage Oracle's Redwood UX components and advanced technologies. This includes functions such as search, self-learning recommendations, and conversational experiences, as well as telemetry and low-code development tools.
The company says that the development aims to quickly and efficiently deliver secure apps that complement and integrate with Oracle's complete suite of cloud applications.
"No matter how fast we innovate, some customers will want to add their own features or industry-specific capabilities," says Jenny Lam, Senior Vice President of User Experience Design, Oracle.
"With Oracle Applications Platform, we're giving customers and partners access to the same tools that Oracle's own development organisation uses to enable them to extend and personalise our applications to fit their unique needs. This will enable enterprise developers to quickly and easily create self-improving apps with a consumer-grade user experience that seamlessly integrate with their existing Oracle applications."
Oracle says that the Fusion Cloud Applications Suite provides multiple tools for organisations that allow them to optimise processes and create better business solutions. The suite has applications for finance, supply chain, HR and customer experience, loaded on a single integrated cloud platform.
It is also backed up by one of Oracle's trademark features, a self-updating platform that gives customers access to continuous innovation, as new features are added every 90 days.
"Moving to a SaaS environment is a great opportunity for organisations to standardise business processes. But some organisations might need additional niche capabilities that are unique to their business," said Kevin Permenter, Research Director for Financial Applications at IDC.
"With Oracle Applications Platform, organisations will be able to add proprietary capabilities to Oracle Fusion Cloud Applications on the same platform and data model, with the same UX. This will ultimately make Oracle's suite of enterprise applications more flexible, user-friendly and appealing to its customer and partner ecosystem."
A customer that will be working closely with the new platform is PwC, a company currently in the midst of enhancing its digital transformation initiatives.
"PwC is excited to be working with Oracle's new application development platform to drive innovation and to create an enhanced user experience for our clients," says Kevin Sullivan, PwC's Oracle Practice Leader.
"Our success in driving digital transformation with Oracle Cloud has allowed our clients to benefit from a breadth of digital capabilities, and the new development platform helps provide a new way to create differentiated solutions and business value. It's a significant leap forward to be able to use the same development framework as Oracle development to enable clients to create custom applications which integrate with Fusion Applications."