Story image

NZ data tech company launches in Australia with Asia expansion on horizon

28 Feb 2017

Fulcrum is a tech company that has just launched in Australia, having raised $2m in capital late last year through A-list Australian investors.

The Fulcrum Hub is a technology platform that enables large organisations to use the customer data they already collect to transform customer experience and engagement and drive real-time measurable and actionable commercial outcomes.

Fulcrum aims to transform the data landscape and fundamentally change the way organisations use their data, such as transactional and behavioural – and has a unique proposition as a specialist in data integration to drive customer experience programmes.

The Fulcrum Hub delivers automated and continuous ingestion, analysis and decisioning of data on a platform that integrates data from legacy systems, disparate platforms and apps.

Simon Pomeroy, CEO of Fulcrum, says that with proven results and speed of activation, the Fulcrum hub is already transforming customer experience and commercial value across banking, insurance and retail sectors.

“Fulcrum enables you to look after and grow the customers you have and get the ones you want,” he explains.

“To date, most organisations have been unable to access one of their most valuable assets, namely their data.  At Fulcrum, we think of data as offering organisations strategic insight and truth,” adds Pomeroy.

“We are using the power of this data to solve business pain-points and unlock the data that’s sitting in legacy systems, disparate platforms and apps.”

Fulcrum’s data solution can be applied to any industry but the company says it is especially useful for industries targeting a large customer database.

The solution was designed to work with an organisation’s existing technology platforms, be up and running within 12 weeks and at a discretionary operating expense.

Fulcrum also has plans to roll out into Asia and the US throughout this year. 

DDN completes Nexenta acquisition
DDN holds a suite of products, solutions, and services that aim to enable AI and multi-cloud.
Veeam joins the ranks of $1bil-revenue software companies
It’s also marked a milestone of 350,000 customers and outlined how it will begin the next stage of its growth.
Veeam enables secondary storage solutions with technology partner program
Veeam has worked with its strategic technology alliance partners to provide flexible deployment options for customers that have continually led to tighter levels of integration.
Veeam Availability Orchestrator update aims to democratise DR
The ability to automatically test, document and reliably recover entire sites, as well as individual workloads from backups in a completely orchestrated way lowers the total cost of ownership (TCO) of DR.
Nuix eyes legal sector as eDiscovery demand skyrockets
eDiscovery must encompass so much more than email and documents. If you haven’t looked at text messages and online chats, digital images, mobile devices, data in the cloud and social media, you’re not getting the whole story.
New ACS report reveals challenges ahead for blockchain
“Blockchain has some way to go before it becomes a mainstream technology."
Gen Z confidence in the economy is on the decline
Businesses need to work hard to improve their reputations.
Dell EMC launches interactive AI Experience Zones
The AI Experience Zones are designed to educate visitors about how to start, identify, and implement an AI project.